How to grow an email list for a new sleep aid brand?
To grow your email list from scratch, you need to drive high-quality traffic to your site consistently. Your videos need to capture attention and direct people to a landing page where they sign up. By using a managed content network, you can show these videos to thousands of potential customers, giving you a steady flow of new visitors who are ready to join your email list.
in one network
from your videos
go live
Sleep aids brand, launch stage: the email list grows too slowly.
Capturing interest with every video
A video that goes viral is useless if it doesn't have a call to action. For every clip you distribute, ensure you are leading viewers back to a high-converting landing page. Your email signup should be the first thing they see when they arrive. Use your videos to tease a discount, a free sleep guide, or exclusive access to new products. This provides the motivation for people to give you their email address. The more people who see your content, the faster your list grows, which is vital for your launch.
Using a network for list-building scale
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the fastest way to get your brand in front of a massive audience. If even a small fraction of those people visit your site and sign up, your email list will grow exponentially faster than through organic social alone.
What to send to your distribution partner
Create a series of videos specifically designed to drive traffic. Include direct hooks like 'Join our community for 10% off' or 'Get our free sleep reset guide.' Send these to your provider along with the link to your signup page. You want to make it as easy as possible for the viewer to take the next step. TIDE will distribute these across their network, putting your offer in front of as many eyes as possible. Your only job is to manage the flow of new signups and start your email journey.
Operating safely while you scale your list
You need to build your list reliably. While running many accounts with automation is against Instagram terms, TIDE handles the risk and replaces any pages that get banned, so your traffic remains steady. This is an efficient way to grow, costing roughly the same as one marketing hire. It allows you to build your subscriber base without needing a large team or a massive ad budget. It is a practical path to building the audience you need to drive long-term revenue for your new brand.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on sleep aids |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for sleep aids counts.
Grow your email list quickly by using a managed network to drive consistent, high-volume traffic from your videos to your site.
Put your products on 50 pages.
Tell us what your sleep aids brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Should I gate my content?
No, let the content be free and useful. The value you provide in the video is what gets them to your site to sign up.
How many emails should I expect to get?
It depends on your conversion rate. The more traffic you drive, the faster your list grows. Focus on optimizing the landing page for maximum signups.
What kind of offer converts best for sleep aids?
A free sleep guide or a small discount on the first order are usually the strongest motivators for someone new to the brand.