Growing your email list from zero for a new fragrance brand
To grow your email list at launch, you need volume. If you only post on your main account, you are limited by your small follower count. You need to reach thousands of new people daily to get them to sign up. By using a managed content network to drive traffic to your list-building landing page, you can build a massive, high-intent list in weeks instead of years.
in one network
from your videos
go live
Home fragrance brand, launch stage: the email list grows too slowly.
The list-building hurdle
An email list is your most valuable asset, but it is hard to start from zero. You need a lead magnet, a landing page, and, most importantly, traffic. If you don't have the budget for massive ads, you will struggle to reach enough people to get the signups you need. You need a way to get your offer in front of a wide audience immediately. This requires a persistent, high-volume presence that you can switch on from day one.
The network of subscribers
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the perfect tool for list growth. Each post acts as a funnel, directing interested viewers to your signup page where you can convert them into email subscribers.
Operational safety and ease
Getting started is simple. Because running many accounts with automation is against Instagram terms, some pages get banned, but a partner like TIDE manages this infrastructure, replacing banned pages automatically so your traffic flow remains consistent. This service costs about the cost of one marketing hire and allows you to focus on developing your email strategy, while the network handles the heavy lifting of getting people to your site and onto your list.
Getting your list started
Create a clear, compelling offer for your list, a discount on their first order or a guide to choosing scents works well. Create a video that explains this benefit and directs people to your link in bio. Send this to your partner for distribution across the network. Monitor the signup rate daily. If it's slow, iterate on your video hook and your offer. This rapid feedback loop will help you build your list faster than you ever thought possible.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on home fragrance |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for home fragrance counts.
Grow your email list at launch by using a managed network to drive high-volume traffic to your signup page.
Put your products on 50 pages.
Tell us what your home fragrance brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will this drive high-quality subscribers?
Yes, because the network focuses on the home fragrance niche, the people who sign up are naturally interested in your products.
Can I test different lead magnets?
Yes, you can rotate your offers and see which ones drive the highest signup rate from the network’s traffic.
How fast can I grow?
You can generate hundreds of signups a day depending on the scale of the network you deploy, which is vastly faster than traditional organic growth.