How to keep your email list growing as an established brand?
For an established brand, list growth often plateaus. You need a new way to reach people who haven't heard of you yet. By using a managed content network, you can push your email sign-up offers to a massive new audience. This keeps your list fresh, healthy, and growing every single day, ensuring you always have a large pool of customers for your email campaigns.
in one network
from your videos
go live
Sleep aids brand, established: the email list grows too slowly.
Maintaining growth in a saturated market
Even established brands need to constantly add new blood to their email list. If you rely only on organic search or existing followers, your list will stop growing. You need a proactive strategy to find new people. By pushing your lead-gen offers across a network of pages, you are constantly putting your brand in front of new potential subscribers. This ensures your email marketing never runs out of new people to talk to, which is essential for maintaining your revenue and your market position.
Using a network for mass subscriber acquisition
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This lets you reach people who would otherwise never encounter your brand. It turns your entire social presence into a massive lead-gen machine that works for you every single day, without requiring more effort from your team.
What to send to your network provider
Send the provider your highest-performing lead-gen content. This includes your best video clips that offer discounts, guides, or other incentives. Organize these by the type of customer you are targeting so the provider can distribute them effectively. TIDE will handle the heavy lifting of distribution across their network. Your job is to focus on the follow-up. Make sure your email sequences are optimized to convert these new subscribers into loyal customers who keep coming back to your brand.
Efficient operation for an established brand
Efficiency is key to maintaining your profit margins. While running many accounts with automation is against Instagram terms, TIDE handles all the risks, including replacing any pages that are banned, so your traffic is consistent. This is a very cost-effective way to scale your list, costing about as much as one marketing hire. It allows you to maintain your growth without needing to hire a huge team or spend more on ads, giving you a lean, effective way to keep your email list at its peak.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on sleep aids |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for sleep aids counts.
Maintain your email list growth by using a managed network to drive a consistent stream of new subscribers from a wider audience.
Put your products on 50 pages.
Tell us what your sleep aids brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
What is the best way to track the source of these signups?
Use tracking links for every landing page. This will tell you exactly which types of videos or niches are driving the most email signups.
Can I use this to test new email incentives?
Yes. It is an excellent way to see which offers are the most effective at getting people to sign up for your list.
How does this help my retention?
It keeps your list full of new, interested people, which makes your overall email marketing effort much more effective and helps drive repeat business.