How to get reach for a new pet treat launch
When you launch a new pet treat, you start with zero reach. The common mistake is to rely on one account that nobody follows. To get immediate traction, you need to be everywhere at once. A managed network of brand-owned pages allows you to broadcast your launch across dozens of accounts, giving you the reach you need on day one.
in one network
from your videos
go live
Pet treats brand, launch stage: new launches don't reach enough people.
The problem with a lonely launch
You launch your product, and it is a ghost town. Your main Instagram account has a few hundred followers, and your posts reach almost no one. You cannot build a brand if you cannot get in front of customers. You need a way to jumpstart your reach without waiting years to build a following. Most new brands just throw money at ads, but that is inefficient when your brand is still unknown and your site is not optimized.
Instant reach with a content network
You can multiply your reach instantly. A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like dog.treats.daily or puppy.care.clips, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This puts your product in front of thousands of potential customers immediately.
Launch efficiency for new brands
You need to save your cash, and this is the most efficient way to start. It costs about the cost of one marketing hire, and it gives you a massive, instant audience. You are not waiting for the algorithm to find you; you are forcing yourself into the discovery feeds of your target customers. This gives you the initial traction you need to validate your product and start building a customer base from day one.
What to send your provider for the launch
Send them your best unboxing videos, ingredient breakdowns, and clips of dogs enjoying your treats. Since it is a launch, focus on the problem your treat solves. Why is it better? Why should a dog owner care? Send these files in a clear folder, and the team will get the network active. You do not need to manage the posting, allowing you to focus on your website, customer service, and the actual fulfillment of your first orders.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet treats |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet treats counts.
Jumpstart your pet treat launch reach by deploying a managed network of organic pages.
Put your products on 50 pages.
Tell us what your pet treats brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will this help with SEO?
It increases your brand visibility, which makes it easier for people to search for you and find your site.
Do I need to be in the videos?
It helps, but it is not required. Any engaging, high-quality content that shows the product works well.
Can this help me learn about my audience?
Yes. You will quickly see which videos get the most engagement, helping you refine your messaging for the rest of your launch phase.