What to do with unused UGC for a pet treat startup
If you have a folder of unused UGC for your pet treat brand, you are sitting on your most valuable asset. The problem is that no one sees it. To fix this, you need to distribute those videos where your customers hang out. A managed network of pages will turn that unused footage into your primary growth engine.
in one network
from your videos
go live
Pet treats brand, launch stage: UGC sits unused in a folder.
Why your UGC is collecting digital dust
You have done the hard work of getting people to film your treats. You have videos of happy dogs, satisfied owners, and fun tricks. But you are just posting them to one social account that nobody sees. That is wasted effort. You need to leverage that social proof, but you need a larger canvas. UGC is your most trusted content, so it should be working for you 24/7 across multiple channels, not just sitting in a folder.
The potential of your content library
You can multiply your reach instantly. A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like dog.treats.daily or pet.clips.hub, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the perfect home for your unused UGC.
Budgeting for growth at the launch stage
You do not need to hire an expensive agency to run these accounts. This solution costs about the cost of one marketing hire and manages everything for you. It puts your most trusted content in front of thousands of potential customers, building brand authority quickly. This is the ultimate way to get more out of your existing assets, saving you money on creative production and helping you establish trust with your first wave of customers.
How to put your UGC to work
Send your provider access to your UGC folder. The more variety, the better. They will select the best clips to rotate across the network. Because UGC feels real and authentic, it performs exceptionally well on these pages. You do not need to do any extra filming. You just need to share what you have. This will breathe new life into your content library and help you see which videos drive the most engagement for your brand.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet treats |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet treats counts.
Open up the value of your unused UGC by distributing it across a managed network of organic channels.
Put your products on 50 pages.
Tell us what your pet treats brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Do I need to ask permission?
Always ensure you have the rights to use the UGC for marketing purposes. Once you have that, the provider can use it freely.
What is the best type of UGC?
Authentic videos of dogs enjoying the treats are the best. They feel genuine and relatable to other pet owners.
Can this help me build my own channel?
Yes. It brings more attention to your brand, which naturally leads more people to your official page.