How to scale reach for a new pet treat product
Scaling a product launch is all about volume. If you cannot get the word out, you cannot sell. To scale your reach, move beyond your main account and distribute your launch content across a large network of pages. This strategy allows you to reach a broad audience fast, giving your new treat line the best chance to take off.
in one network
from your videos
go live
Pet treats brand, scaling: new launches don't reach enough people.
Why your current reach is not enough
Your launch is good, but you need more velocity. You are currently hitting a ceiling because you are limited by the organic reach of your single Instagram account. You cannot scale a product if you are limited by your existing follower count. You need a way to reach tens of thousands of new people without waiting for organic growth or blowing your budget on high-priced influencer partnerships that may or may not convert.
The scale of a managed content network
You can own your distribution. A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like pet.wellness.daily or dog.training.clips, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This provides the volume you need to fuel your launch.
Growth through operational efficiency
You do not need to hire a massive team to handle social media. This managed network runs itself, costing about the cost of one marketing hire. It gives you an immediate reach that would take years to build manually. This is perfect for scaling because it is predictable and repeatable. You can launch your next product with the same network, using the existing infrastructure to get immediate exposure for your new offerings.
Getting started with your launch content
Gather your launch assets: unboxing videos, product feature clips, and comparison videos. Send these to your provider. They will manage the distribution and ensure your brand gets maximum visibility during your launch window. Since the network is already running, you can get your new product in front of thousands of potential customers within a day. This gives you the momentum you need to hit your growth targets for your new treat line.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet treats |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet treats counts.
Scale your product launch reach by using a managed network to broadcast your content at volume.
Put your products on 50 pages.
Tell us what your pet treats brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How fast is the setup?
Very fast. Once your assets are shared, the network can start pushing them out within a day or two.
Can I use this for multiple product lines?
Yes. It is a great way to push new products to your audience, as you can tailor the content to highlight different treats.
What if my product needs specific targeting?
The network can be adjusted to reach specific niches, like puppy training or high-energy breeds, based on the content you share.