Reaching more people for an established brand's new launch
When an established brand launches a new treat, you have a reputation to protect and a need for immediate volume. Your current audience is not enough. You need to expand your reach. A managed network of organic pages allows you to broadcast your new product across a vast, independent-looking channel, ensuring it gets the visibility it deserves.
in one network
from your videos
go live
Pet treats brand, established: new launches don't reach enough people.
The challenge of established brand launches
You have a large customer base, but your launch still needs to reach beyond your current followers. You need to capture new market share to grow. Relying only on your existing channels is safe, but it is not aggressive enough for a serious launch. You need a way to reach thousands of potential new customers who have not yet discovered your brand. This requires a distribution model that can scale as fast as your ambitions.
Why a network is the right tool
You can own your distribution. A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like pet.care.daily or treat.time.clips, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This provides a massive, reliable reach for your new product.
Efficiency for the established marketing budget
At about the cost of one marketing hire, this strategy is highly efficient for a brand of your size. It gives you a consistent, wide-reaching organic channel that you can use for every future launch. You are essentially building a scalable media asset that you can control. This makes your marketing more predictable and less reliant on external platforms, protecting your launch from unexpected changes in ad performance or reach.
Preparing for a successful launch
Send your provider all your high-quality product launch assets. Include testimonials, benefits, and behind-the-scenes footage of the product development. They will handle the distribution across the network. By seeding the network with your content, you guarantee that your new product is top of mind for thousands of potential buyers. This is a powerful, low-maintenance way to ensure your launch makes a significant impact on your overall sales.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet treats |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet treats counts.
Guarantee maximum visibility for your new product launch by leveraging a managed network of organic channels.
Put your products on 50 pages.
Tell us what your pet treats brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Can I use my existing audience assets?
Yes. It is a great way to re-engage your current followers while simultaneously reaching new potential customers.
Is the reach qualified?
The network is targeted to reach pet lovers, ensuring your launch is being seen by people who actually need and want your products.
What about my brand reputation?
The content is managed to be consistent with your brand identity, ensuring your reputation remains strong throughout the launch.