Using unused UGC for established pet treat brands
For an established pet treat brand, your unused UGC is an under-performing asset. You have thousands of clips that are not being seen. To fix this, you need a distribution model that can scale to match your library. A managed content network allows you to turn that archival content into a consistent stream of organic traffic.
in one network
from your videos
go live
Pet treats brand, established: UGC sits unused in a folder.
The inefficiency of unused content
You have spent years collecting content, and most of it is sitting idle. This is an inefficiency that you cannot afford as an established brand. You are constantly searching for new content ideas when your best ones are already in your archive. The problem is not the content; it is the reach. You need a way to put your entire library to work, ensuring that every video you have ever collected contributes to your bottom line.
The concept of a managed content network
You can take back control of your reach. A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like pet.care.daily or dog.clips.hub, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the perfect way to monetize your existing archive.
Efficiency and growth for established brands
This strategy costs about the cost of one marketing hire and gives you a persistent, wide-reaching organic channel. It is a highly efficient way to manage your brand's presence without adding to your overhead. By putting your entire content archive to work, you maximize the ROI of your previous marketing efforts. This allows your team to focus on the big picture, like new product lines, while the network handles the ongoing discovery of your brand.
Getting started with your archives
Go through your drive and organize your content into themes. Include everything from testimonials to product features. Send this entire library to your provider. They will manage the distribution and ensure your assets are seen by thousands of potential customers. You will see a significant boost in your organic reach, which translates into more visitors and more sales. This is the smartest way to use the content you already have to grow your business.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet treats |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet treats counts.
Maximize the ROI of your content archive by using a managed network to distribute your UGC at scale.
Put your products on 50 pages.
Tell us what your pet treats brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Is there a limit to how much I can use?
No, the more, the better. The provider can manage as much content as you can provide, keeping it fresh for the audience.
Will this clutter my brand's main page?
No, these are separate pages dedicated to your brand content, keeping your main page focused on your core brand identity.
What if I have old content?
Older content is often great. It feels nostalgic and adds to the history and trust of your brand.