How to grow an email list for a launch stage energy drink brand
Growth for a new energy drink requires more than just word of mouth. You need to capture customer information so you can drive repeat purchases. Growing your email list happens when you drive high volumes of organic traffic to your site. A managed content network gives you the massive visibility required to funnel potential customers to your sign-up forms at a low cost.
in one network
from your videos
go live
Energy drinks brand, launch stage: the email list grows too slowly.
The challenge of list building at launch
When you are new, nobody knows your brand. You are fighting for every email address. If you only rely on your main account, you are limited by the platform's reach. You need a way to reach thousands of people who have never heard of you. By creating more touchpoints on social media, you can drive consistent traffic to your landing page. Once they land there, offer a clear incentive, like a discount on their first bundle or early access to new flavors.
The power of a managed content network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. For a launch brand, this provides the traffic volume you need. Your videos are seen in dozens of places, increasing the chances that a viewer will click through to your brand's website.
Turning video views into subscribers
Every video you post should have a clear goal. Link your landing page in your bio and make sure your call to action is prominent in the video. When a user sees your energy drink in action, they should know exactly where to go to get a deal. By using a managed network, you are casting a much wider net. Even a small percentage of this increased traffic can lead to a significant increase in your daily email sign-up rate for your brand.
Starting with a simple setup
You do not need an expensive lead capture strategy. Create a simple landing page that highlights the benefits of your drink. Send the link and your best product videos to a provider. They will then set up the network of accounts to promote your content and drive traffic to that page. Keep your offer simple, like a first purchase discount. As you see which videos drive the most clicks, you can provide more of those to your provider to refine your results.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on energy drinks |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for energy drinks counts.
Grow your email list by using a managed network to drive high-volume, organic traffic to your sign-up page.
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Tell us what your energy drinks brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
What is the best offer for email capture?
For energy drinks, a percentage off the first variety pack or a bundle discount usually works well. Make sure the offer is clear and directly relates to the value proposition of your specific drink.
How fast will my list grow?
It depends on the quality of your videos and the clarity of your offer. By increasing your organic reach through a managed network, you are significantly increasing your top-of-funnel traffic, which naturally leads to faster list growth.
Should I use paid ads to grow the list?
You can, but it is expensive. Use a managed network to build an organic foundation first. This gives you a more cost-effective way to generate consistent traffic and test your landing page messaging before spending on ads.