How to grow an email list for a new tableware brand
Growth for a new tableware brand starts with an email list. You need to drive organic traffic to your sign up offer. Relying on social media reach is just the first step. You must capture that traffic. By using a content network to increase your visibility, you can funnel viewers to your site where they can join your list.
in one network
from your videos
go live
Tableware brand, launch stage: the email list grows too slowly.
Turning viewers into subscribers
Every view you get is an opportunity to grow your email list. Use your tableware videos to showcase a clear offer. Maybe it is a discount on the first order, or a guide on table styling. The key is to drive the traffic from your social media videos to a high converting landing page on your site. If your videos are only seen by a few hundred people, your list will not grow. You need a massive amount of views to get a trickle of consistent subscribers.
The network effect on list growth
You need volume to drive sign ups. A managed content network is a set of many brand owned Instagram pages that post the brand existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. Each video acts as an entry point, and with hundreds of posts a day, you significantly increase the traffic to your site and, subsequently, your email list growth.
Content that converts for tableware
Your videos should be focused on the benefit of your tableware. Show a beautiful, complete table set. Invite viewers to get the look. Use a clear call to action in every video caption and on the landing page. Mention that subscribers get exclusive early access to new collections. This provides a tangible reason for a visitor to join your list. If your content is beautiful and your offer is compelling, your email list will grow steadily alongside your social reach.
Implementing the growth system
Start by setting up a clear sign up offer on your website. Send the link to your provider. TIDE will manage the network of accounts and ensure your videos are driving people to your link. Do not worry about technical setups. Focus on your email marketing sequences once people sign up. This system is designed to handle the top of the funnel traffic so you can spend your time nurturing the people who have already joined your list.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on tableware |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for tableware counts.
Grow your email list quickly by using a content network to scale organic traffic to your sign up offer.
Put your products on 50 pages.
Tell us what your tableware brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will this attract high quality sign ups?
Yes. People who engage with your tableware videos are interested in your brand. They are the most likely to turn into repeat customers later.
How many emails should I expect?
It depends on your conversion rate. The more reach you have via the network, the more potential sign ups you get every single day.
Can I track where they come from?
Yes, use specific UTM links for your network accounts. This will help you identify which videos or accounts are driving the most subscribers.