How to grow a new watch brand's email list
New watch brands often have empty email lists, which kills your ability to nurture and sell. You cannot rely on organic search to grow your list from scratch. To get thousands of sign-ups fast, you must drive traffic to your landing pages from everywhere. By using a managed content network to promote your sign-up incentive across hundreds of social pages, you quickly build a high-quality list.
in one network
from your videos
go live
Watches brand, launch stage: the email list grows too slowly.
The email list problem for new brands
When you have zero subscribers, you have no way to talk to potential customers. Every visit to your site is one-and-done. You need a way to capture their information before they leave. But if you have no traffic, you have no one to capture. This is the catch-22 of a new launch. You need to drive as many relevant people to your sign-up page as possible, and you need to do it without spending your entire budget on ads. You need a fast, low-cost way to get visitors.
The managed network for list growth
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you a massive, automated stream of potential subscribers. By rotating your sign-up incentive videos across this network, you drive consistent traffic to your landing page, which translates to a rapidly growing email list.
Turning curiosity into subscribers
People who engage with your content are already interested in your brand. By sending them to a landing page with a compelling offer, like early access to a new collection or an exclusive discount, you can easily turn them into email subscribers. The network acts as the filter, ensuring that only people who care about your watches are clicking through to your site. This ensures your email list is composed of high-quality leads who are far more likely to buy from you in the future.
Optimizing your list-building campaign
Send your provider videos that clearly explain the value of joining your email list. Use simple, punchy clips that showcase your product and then tell the viewer exactly why they should sign up. Test different incentives to see what works best. As the network starts driving traffic, use your analytics to see how many people are signing up. This is a powerful, low-cost way to build an asset, your email list, that will pay off for the entire life of your brand.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on watches |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for watches counts.
Build your new watch brand's email list rapidly by using a managed content network to drive consistent, targeted traffic to your sign-up incentives.
Put your products on 50 pages.
Tell us what your watches brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
What is the best incentive for a new list?
Give them something exclusive. Early access to your next launch or a 'subscriber-only' watch model works very well. Make it feel special and worth their email.
How fast will the list grow?
It depends on the volume of the network. The more pages you have active, the more traffic you will drive, and the faster your list will grow. It is a linear relationship.
Is it better to focus on sales or list growth?
Do both. Use the list to nurture the people who aren't ready to buy yet. Over time, your list will be your single most valuable source of sales.