How to get more reach for a scaling wall art launch?
For a scaling wall art brand, a product launch needs more than your current list. You need to find new segments. The best way to get reach is to expand your footprint across the social platform. A managed content network allows you to blast your new collection across dozens of pages, driving high organic traffic that is essential for a successful, high-volume launch.
in one network
from your videos
go live
Wall art brand, scaling: new launches don't reach enough people.
The scale-up visibility problem
Scaling a brand means you need to reach more than just your existing followers. Your launches are getting bigger, but your reach isn't scaling with them. You are hitting a ceiling where your current audience is maxed out. You need a new traffic engine. By using a managed network, you can bypass your current audience limitations and tap into larger, broader groups of art buyers, giving your launch the reach necessary to sustain your growth trajectory.
Leveraging network reach
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This creates a massive, coordinated presence that ensures your launch is visible to everyone in your target niche, providing the organic momentum your brand needs to scale.
Turning launches into events
Treat every launch as a coordinated event across your network. Distribute the assets for your new collection to all your pages and have them post throughout the launch day. This repetition creates a feeling of urgency and popularity. People see your product everywhere, which makes them feel like it is the 'must-have' item of the season. This is how you drive meaningful sales volume without depending on the escalating costs of traditional paid advertising.
Planning the network launch
Engage TIDE to manage the deployment of your network. Send them all your launch creative, videos, behind-the-scenes content, and product shots. They will orchestrate the posting schedule to ensure maximum visibility during your launch window. Because they handle the rotation and maintenance of the pages, your team can focus on the conversion side, such as landing page optimization and customer communication. It is a highly efficient way to manage large-scale launches without the need to grow your internal team.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on wall art |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for wall art counts.
Boost your wall art product launches by using a managed content network to scale reach and drive organic interest to new collections.
Put your products on 50 pages.
Tell us what your wall art brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How many pages can I add?
You can scale the network as big as you need. As your brand grows, you can add more pages to reach even broader demographics.
Does this replace my email launch?
No, it complements it. Email is for your existing base; the network is for acquiring the new customers needed to reach the next tier of scale.
Can I target by art style?
Yes, you can work with the provider to ensure your pages focus on specific aesthetics that match your new collection's theme.