How to leverage UGC for a scaling wall art brand?
For a scaling brand, UGC is the highest-converting creative you have. But it is useless if it is just sitting in a folder. You need to put it to work. By using a managed content network, you can distribute this social proof across many pages, reaching new audiences and proving to them that your wall art is the right choice for their homes.
in one network
from your videos
go live
Wall art brand, scaling: UGC sits unused in a folder.
Scaling with social proof
Your customers are your best marketing team. Their photos and videos are the evidence that you are a great brand. As you scale, you should have tons of this content. If it isn't front and center in your growth strategy, you are leaving money on the table. The bottleneck is distributing it. You need a platform that can handle this volume of content and reach people who haven't heard of you yet. A content network is that platform.
The mechanics of high-volume social proof
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This lets you cycle through all your UGC, showing off different art pieces in different settings, which builds incredible trust and drives conversions for your scaling brand.
Turning UGC into an asset library
You have a massive library of customer content. Use it. By cycling this content through your network, you are showing potential customers that you are a popular, loved brand. This social proof is what pushes people to click 'buy.' It makes your ads perform better and your site visitors convert at higher rates. You are essentially building a brand authority that is impossible to ignore, all without hiring a big agency to manage your social media content.
Launching your UGC network
Contact TIDE to manage your UGC distribution network. Send them your best customer clips and photos. They manage the posting, tagging, and account rotation needed to keep your content in the feed. Be aware that this involves managing many accounts, which the provider handles. This approach lets your team focus on high-level strategy, such as nurturing your customer community to get even more UGC, while the network builds the visibility you need to keep scaling rapidly.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on wall art |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for wall art counts.
Leverage your scaling wall art brand's UGC by using a managed content network to turn customer photos into high-trust, conversion-driving growth.
Put your products on 50 pages.
Tell us what your wall art brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Is this better than paid ads for UGC?
It works together with them. Organic UGC increases trust, which often makes your paid ads perform much better when they appear to the same audience.
How do I maintain brand voice?
You can curate the content library you send to the provider to ensure every post reflects your brand's specific aesthetic and voice.
How does it help my site conversion?
High-trust content leads to more confident buyers, which naturally increases your conversion rate as people feel surer about their choice.