How to grow my decor brand's email list from nothing?
To grow your email list from nothing, you need a high volume of traffic. Use a managed content network to drive consistent traffic from many pages to your site. By offering a discount or styling guide as a lead magnet, you can turn this new organic traffic into a growing list of subscribers quickly, building your own marketing channel from day one.
in one network
from your videos
go live
Home decor brand, launch stage: the email list grows too slowly.
The email capture challenge
A new brand has nobody to email. If you don't collect emails, you are missing out on your most profitable channel. But how do you get people to your site to sign up in the first place? If you only have one social account, you are waiting for people to find you. That takes too long. You need to push your brand out into the world. You need a way to reach thousands of people and send them to your landing page where they can join your list.
Driving list growth via a network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. By using a network, you create a constant stream of traffic. When you direct this traffic to a landing page with a clear offer, you will start to see your email list grow rapidly.
Creating the offer
What will make someone give you their email? A discount on their first order is standard. A free guide on how to style a room or how to choose the right rug is even better. Make it relevant to your brand and your products. Use your videos to promote this offer. If your video is about styling a living room, have a link to your 'Ultimate Living Room Guide' in your profile or store. This is how you convert casual viewers into long term followers.
Getting started with a provider
To start, create your offer and send the landing page link to the provider. Include your best video content that highlights this offer. They will manage the posting and the traffic flow to the network. This costs about the cost of one marketing hire and is a much faster way to build your list than trying to do it alone. It gives you the foundation you need to start email marketing and build a brand that you actually own, not just rent.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on home decor |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for home decor counts.
Use a managed content network to drive high-volume traffic to your store, allowing you to quickly build your email list with potential decor customers.
Put your products on 50 pages.
Tell us what your home decor brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How many emails can I expect?
It depends on your offer and how well your landing page converts. The network provides the traffic; your job is to make sure your offer is compelling enough to get them to sign up.
What is the best offer to start with?
A discount on their first order is the easiest to start with. As you learn more about your audience, you can test other types of lead magnets like style guides.
What happens if a page gets banned?
Running many accounts with automation is against Instagram terms of service. Some pages get banned, and a provider like TIDE replaces them. This is a managed, routine process.