How to ensure sunglasses restocks sell out for established brands?
For an established sunglasses brand, restocks must be consistent revenue drivers. Do not let your inventory stagnate. Use a managed content network to saturate your audience's social feeds with restock announcements. By keeping your product front-of-mind and creating high-volume visibility, you ensure your restock inventory sells out quickly, maintaining your brand's growth and profitability.
in one network
from your videos
go live
Sunglasses brand, established: restocks sell slowly.
The challenge of established restocks
When you are a big brand, your restocks should be a no-brainer. But if your marketing is stale, even loyal customers will start to ignore you. You need to keep the energy high. You need to remind your audience why they love your product. This means you need to be everywhere they are, constantly reinforcing the value and the style. You cannot rely on your legacy alone. You need to keep the conversation going and the excitement building for every single restock.
Scaling restock visibility
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you a massive, consistent presence that reinforces your brand's importance. It makes your restock feel like a major event that everyone is talking about, which helps you sell out your inventory.
What to send to your partner
You have a large library of assets, so use it. Send your partner high-quality, professional videos and also the 'authentic' clips that people love. The key is to mix it up. Send them videos that feature your best-selling frames, testimonials from celebrities or influencers, and behind-the-scenes looks at your design process. The more diverse your content, the better the partner can optimize what works to keep your audience engaged and excited for your upcoming restock.
Managing your growth expertly
You are a professional brand; you need professional partners. TIDE handles the technical execution of your social media strategy, ensuring that your content reaches your audience and your restock is a success. You focus on your brand, your product, and your customer service. This is the efficient way to scale. You get the benefits of a massive social presence without the headache of managing it yourself. It is the perfect setup for a large, established brand that wants to keep winning.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on sunglasses |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for sunglasses counts.
Guarantee consistent restock success by using a managed network to saturate the market with your product.
Put your products on 50 pages.
Tell us what your sunglasses brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Can I use this to reach new customers too?
Yes, the network naturally reaches new people as your content is distributed across many pages, helping you acquire new customers while selling your restock.
How do I maintain brand voice?
You provide the content, so you maintain full control over the tone and the message of every video that gets posted.
Is this approach better than email?
It complements email. Use email for your loyalists and the network to reach people who aren't on your list yet.