How to solve the content team bottleneck for established brands?
For an established sunglasses brand, the content team is often the biggest bottleneck. You have the assets, but you are not getting the reach you need. Do not add more people. Use a managed content network to distribute your existing library at scale. This allows your team to focus on high-level strategy and creative quality while the network handles the heavy lifting of distribution.
in one network
from your videos
go live
Sunglasses brand, established: the content team is the bottleneck.
The established content challenge
You have a massive library of content. But are you getting the most out of it? Most brands are not. They post it once and then it's gone. You need a system that can take your best work and put it in front of thousands of people again and again. This means you need a system that can distribute your content organically, across many different accounts, to reduce your reliance on any single page or account. You need to be everywhere.
Scaling with network automation
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This lets you get more out of your existing content. You don't need to post more; you just need to distribute it better.
What to send to your partner
Send your partner a library of your best, most authentic video content. The more variety you provide, the better they can test what works. Focus on clips that show off your style, your frames, and your brand's personality. The key is to keep it fresh. Your partner will then distribute this across the network, driving traffic to your site and building your brand's presence. The more organic traffic you get, the less pressure your team will feel to produce more content.
The efficient growth model
You do not need to manage your own network. TIDE handles the technical execution, keeping your presence active and protected. This allows you to focus on your brand vision and your site experience. It is the efficient way to grow. You get the benefits of a massive social reach without the headache of managing it yourself. It is the perfect setup for an established brand that wants to build for the long term.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on sunglasses |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for sunglasses counts.
Solve your content bottleneck and get more from your assets by using a managed network to scale reach.
Put your products on 50 pages.
Tell us what your sunglasses brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will this make my team obsolete?
No, it makes them more effective. They can focus on creating high-level, high-impact content that the network then distributes at scale.
How do I maintain the quality I'm known for?
You only send the partner the content you approve, so your brand's quality standards remain under your control.
Is this a good way to handle legacy content?
It is perfect. You can breathe new life into your old content by using it in your network, maximizing the value of every video you've ever produced.