Finding winning angles at scale for established storage brands
As an established brand, your biggest risk is fatigue. Your audience has seen your ads a dozen times, and your creative is losing its punch. To find your next winning angle, you must test at a volume that human teams cannot handle. Use a managed content network to test dozens of new narratives across multiple accounts at once to identify your winner.
in one network
from your videos
go live
Storage and organization brand, established: finding new winning angles takes too long.
Overcoming the fatigue of success
You have been running the same successful ads for years, but now they are underperforming. You need a new angle, but you are hesitant to waste budget on unproven concepts. Your current creative process is too slow to keep up with the fast pace of social media trends. You need a system that allows you to experiment without putting your main brand account at risk. The goal is to find the next big angle while maintaining your existing brand presence.
What is a managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is your experimental lab. You can test new messaging, different product pairings, and fresh creative hooks across fifty pages without affecting your primary brand equity. It is a low-risk, high-volume testing ground.
The advantage of parallel testing
By using the network to test multiple angles simultaneously, you can determine what resonates in a matter of days. You might find that your audience is now more interested in sustainability stories than simple space-saving hacks. This is valuable data that allows you to update your overall marketing strategy. This approach is much more efficient than traditional focus groups and costs about the cost of one marketing hire. It gives you the confidence to double down on winners while discarding losers quickly.
How to onboard your provider
Send your provider a comprehensive library of your brand's video assets, including any new creative you want to test. Provide details about the specific product lines or demographics you are looking to tap into. The provider will then build out your network and begin rotating the new content. This allows you to stay focused on product development and overall strategy while the testing loop runs in the background. It is a scalable way to keep your brand messaging fresh and effective.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on storage and organization |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for storage and organization counts.
Stop relying on stale creative and start using an owned network to test new angles at scale.
Put your products on 50 pages.
Tell us what your storage and organization brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this impact my brand image?
It enhances your brand image by placing your content in front of more people through niche, brand-owned pages, increasing your overall market presence.
Can I use this for new product launches?
Yes. It is an excellent way to gauge interest and gather data on a new product before you invest in a full-scale launch campaign.
What if the network gets too big?
The larger the network, the more data you get. A larger network provides more reliable insights and a broader reach, which is always an advantage.