Transitioning established storage brands to DTC
For an established storage brand, moving to DTC is about capturing the full value of your customers. You have the name, now you need the connection. Instead of relying on retailers, use a managed content network to build a massive, direct organic audience that drives traffic right to your store and away from the retail middleman.
in one network
from your videos
go live
Storage and organization brand, established: shifting from wholesale to DTC.
The value of direct relationships
You have been selling through retailers for years, but you are missing out on the most valuable part of the business: the customer. You do not know who they are, and you have no way to talk to them directly. This is the main reason to go DTC. But doing it when you are established is hard because you have to change your entire business model. You need a way to reach people that is direct and scalable, allowing you to build your brand without the friction of the retail middleman.
What is a managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This lets you build a direct line to your audience at scale. You are now the one telling the story and driving the sales, which is exactly where you want to be as an established brand.
Moving to a direct model
By using the network to reach your audience, you can start building a loyal following that buys directly from you. The cost to run this is about the cost of one marketing hire, which is a small price for the direct customer data and margins you will gain. You can now build your brand on your own terms and ensure your products are presented exactly how you want them to be, without any interference from retailers.
Onboarding your provider
Send your provider your entire library of brand content, including any new assets you create for your DTC launch. Provide information about your best customers so the network can be aligned with your brand values. Once the provider has this, they set up the network and begin posting. You focus on your website and DTC customer service while the network drives the traffic you need to succeed. It is a highly efficient way to transition to DTC and build a more profitable brand.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on storage and organization |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for storage and organization counts.
Take control of your customer relationships and margins by using an owned network to build a direct-to-consumer presence.
Put your products on 50 pages.
Tell us what your storage and organization brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will this hurt my retail sales?
It can actually help. The direct brand connection you build will make your products more desirable in stores too.
How long until I see results?
You can start seeing an increase in direct traffic and sales within a few weeks of the network being operational.
Can I use this for all my products?
Yes. It is a flexible system that can showcase your entire catalog and help you reach customers for every product line.