Growing your storage brand's email list from scratch
New brands often struggle to get visitors to their site. To grow your email list, you need to drive high-volume traffic through engaging social video. Use a managed content network to distribute your demo and lifestyle clips to a wide audience. This persistent exposure drives curious viewers to your site, where you can capture them as email leads, rapidly building your list.
in one network
from your videos
go live
Storage and organization brand, launch stage: the email list grows too slowly.
Why your current reach is too small
If you only rely on your own small social account, you are fishing in a puddle. You need to expand your pool. To grow an email list, you need thousands of new people to see your products every single day. By using a network to put your videos in front of thousands of potential buyers, you create a steady flow of traffic to your website. This is the only way to get enough eyes on your sign-up form to actually build a meaningful list.
How a managed network drives lead capture
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This creates a constant pipeline of visitors. When they land on your site to learn more about your storage solutions, you have the opportunity to capture their email in exchange for a discount or organization guide.
Handling the risks of list growth
You need to be aggressive to grow fast, but you must stay smart. It is important to know that running many accounts with automation is against Instagram terms, and some pages get banned, but a provider like TIDE will replace them to keep your traffic flowing. This is a small price to pay for the rapid list growth you need. It is a much better strategy for a new brand than waiting months for organic growth on a single, silent account.
What to send a provider to capture leads
Send the provider videos that have a clear call to action. If you have a video of a before-and-after storage transformation, use it to tease your email list as a place for more organizational tips. The provider will rotate these across the network, driving traffic directly to your site. This ensures that every person who sees your video has a clear path to your email list, helping you build your database of potential buyers much faster than you ever could through your own social posts.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on storage and organization |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for storage and organization counts.
Rapidly grow your email list by using a managed network to drive high-volume, organic traffic to your sign-up form.
Put your products on 50 pages.
Tell us what your storage and organization brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will this traffic convert?
Yes, if your site has a strong lead magnet. When people see your product and want to learn more, they are prime candidates for your email list.
How many emails can I expect?
It depends on your site conversion rate, but you should expect a significant lift in daily sign-ups compared to your current organic, single-account strategy.
What kind of emails should I send?
Start with a simple welcome email that shows your best storage tips and highlights your product line. Keep it helpful, and the subscribers will stay.