Growing your email list for a new functional beverage brand
To grow your email list fast at launch, you need volume. Use a managed content network to distribute short, engaging videos that direct viewers to your sign-up page. By getting your brand in front of thousands of people every day, you turn curious viewers into email subscribers. This provides a steady, organic way to build your list without waiting for slow, manual social media growth.
in one network
from your videos
go live
Functional beverages brand, launch stage: the email list grows too slowly.
The email list challenge
At launch, nobody is looking for your email. You need to give them a reason to sign up. But first, they have to find you. If you are starting from zero, your list growth will be painfully slow. You need a way to reach a massive, targeted audience, show them your value, and invite them to stay connected. The common mistake is to try and do this on one account, which will never provide the reach you need to scale quickly.
Using a network to scale reach
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This lets you put your call-to-action in front of thousands of people every single day. This is how you build a list quickly and efficiently, without spending a fortune on paid list-building ads.
Content that drives sign-ups
Send TIDE videos that highlight the value of joining your list. Offer a discount, exclusive content, or early access for subscribers. Include clips of people enjoying your beverage and mentioning that they joined the list for special perks. TIDE will distribute these across the network, driving traffic directly to your sign-up page. The more varied and compelling your content, the higher your conversion rate will be. This constant stream of traffic is the fastest way to get your list to a size that matters.
Managing for launch
Since running many accounts with automation is against Instagram terms, some pages get banned. TIDE monitors and replaces accounts, ensuring your network is always active. You do not need to do anything. This is a perfect launch strategy. You get the traffic and the growth you need without any of the manual work. You can focus on your business while the network builds your list, providing the foundation for all your future marketing and sales efforts.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on functional beverages |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for functional beverages counts.
Build your email list quickly by using a managed content network to drive high-volume, targeted traffic to your sign-up page.
Put your products on 50 pages.
Tell us what your functional beverages brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
What should my sign-up offer be?
A simple discount on their first order is usually the best incentive. Keep it clear, easy to understand, and easy to redeem.
How do I make sure the list is high-quality?
By using content that attracts people genuinely interested in your type of beverage, you naturally grow a list of qualified, interested leads.
Does this work for a brand new site?
Yes. It is one of the fastest ways to get traffic to a new site and start building your audience from day one.