Converting cold traffic for established storage brands
For an established storage brand, cold traffic often converts poorly because your current creative has become predictable. To capture their attention, you need to provide fresh, valuable content in a way that feels organic. Using a managed content network to distribute a wide variety of engaging videos helps you break through the noise and improve your conversion rates.
in one network
from your videos
go live
Storage and organization brand, established: cold traffic converts poorly.
The fatigue of the established brand
You have been around for a long time, and your brand is known. However, cold traffic is not as excited as your existing customers. They have seen your ads, and they are not feeling the urgency. Your conversion rate is low because you are not giving them a reason to pay attention right now. You need to show them how your products solve a problem they are dealing with today. This requires a constant flow of fresh, relevant content that you can easily provide through an owned network.
What is a managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you a massive, automated reach that allows you to test many different messages. You can quickly see what grabs the attention of new people and adjust your content accordingly.
Driving conversion at scale
By using the network to reach new audiences, you diversify your traffic sources and reduce your dependency on any single ad. This makes your conversion rate more resilient and improves your overall business stability. The cost to run this is about the cost of one marketing hire, which is an excellent investment for the increase in sales. You can continue to grow and reach new customers without having to constantly reinvent your main brand identity or ad strategy.
Starting with your provider
Send the provider your existing video content, and be sure to provide any new concepts you want to test. The more diverse your content is, the better the network can perform. Once the provider sets up the network, you will see a lift in conversion as you start to reach new audiences with more relevant messaging. This allows your team to focus on long-term strategy while the network handles the day-to-day work of reaching new potential customers and driving sales.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on storage and organization |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for storage and organization counts.
Stop relying on stale creative; use an owned content network to provide fresh content and increase your conversion rates.
Put your products on 50 pages.
Tell us what your storage and organization brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this improve conversion?
It gives you more opportunities to deliver the right message to the right person, which is the key to improving conversion rates.
Can I use this for retargeting?
Yes. It is a great way to feed your retargeting engine with more qualified, interested prospects.
Is this a one-time thing?
No, it is a long-term strategy for maintaining a high-quality, continuous stream of new traffic to your store.