Breaking a revenue plateau as a new snack brand
If your revenue has hit a ceiling, you need a new traffic source. You are likely tapped out on your current channels. A managed content network is a set of many brand-owned Instagram pages that post your videos from real iPhones, run by TIDE, so organic reach grows with the number of pages instead of headcount, bringing in fresh customers every day.
in one network
from your videos
go live
Snacks brand, launch stage: revenue has plateaued.
Identifying the ceiling
You likely launched on one or two channels and saw immediate success. But now that growth has stopped. You are hitting the limits of your initial reach. To grow again, you need to reach new people who haven't heard of your snack yet. Doing this by doubling down on your current ads or organic strategy often just increases your CAC without increasing your total profit. You need a different approach that builds new reach from the ground up.
Scaling with content networks
You need to be in places your brand hasn't reached yet. A network of pages is the perfect way to do this. By distributing your videos across many different accounts, you tap into different corners of the social web. This brings in new traffic that you wouldn't get through your main account. It is like having hundreds of mini billboards for your brand, all pointing back to your site. This is how you break the plateau and get your revenue moving again.
The engine for growth
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount. This is the fastest way to break a plateau for a new brand. It costs about the cost of one marketing hire and gives you the consistent, daily traffic you need to push past your current limits.
Starting the growth phase
Send your provider your best video content, the stuff that you know works. They will set up a network of pages and start pushing it out. You will quickly see new traffic coming to your site from these pages. This is the simplest way to add a new growth engine to your business without needing to hire a huge team or spend a ton on ads. Once it is running, you can focus on optimizing your site to convert this new traffic and keep your revenue growing.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on snacks |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for snacks counts.
Break through your revenue plateau by adding a new, scalable stream of organic traffic through a managed content network.
Put your products on 50 pages.
Tell us what your snacks brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will this cannibalize my existing traffic?
No, it adds a new stream of traffic from different sources, which complements your existing efforts and helps you reach a wider audience.
How does this help if my brand is niche?
It helps by finding the pockets of people who are interested in your specific niche, which can be difficult to do with broad advertising platforms.
Can I use this for seasonal products?
Yes, you can swap your videos out to match the season, ensuring you are always reaching people who are looking for what you are selling right now.