Improving cold traffic conversion for a new snack brand
Cold traffic doesn't convert because they don't trust you yet. You need to prime them with content. A managed content network is a set of many brand-owned Instagram pages that post your videos from real iPhones, run by TIDE, so organic reach grows with the number of pages instead of headcount, showing potential buyers your product again and again until they trust you.
in one network
from your videos
go live
Snacks brand, launch stage: cold traffic converts poorly.
The trust gap
New brands suffer from a lack of trust. A first-time visitor sees your site, thinks your snack looks good, but isn't sure about the quality or the brand. So they leave. You need to fix this by building familiarity before they ever click your link. When someone sees your product repeatedly on social media, they start to trust you. This makes your cold traffic much more likely to convert. Your job is to make your brand familiar, which is exactly what a network of pages does.
Priming with content
You need to be in front of your customer multiple times before they buy. A network of pages allows you to show your brand in different contexts, a recipe here, a review there, a quick crunch video elsewhere. This builds a complete picture of your brand in the customer's mind. By the time they click to your site, they already know what you are about. This is how you close the trust gap and turn cold traffic into loyal, paying customers for your new snack brand.
The engine for conversion
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount. This effectively gives you a consistent, persistent presence that primes your cold traffic. It costs about the cost of one marketing hire and is the most effective way to improve your conversion rates for a launch brand.
Starting the conversion boost
Send your provider your best brand videos. Focus on footage that shows people enjoying your snack in real-life settings. They will set up a network of pages to get this content in front of your audience. You will see your conversion rates start to climb as your traffic becomes more familiar with your brand. This simple step will help you get more value out of every visitor, making your launch much more successful and your marketing budget go further.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on snacks |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for snacks counts.
Increase your conversion rates by using a managed content network to build brand familiarity and trust with cold traffic before they reach your site.
Put your products on 50 pages.
Tell us what your snacks brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Should I change my site to improve conversion?
Yes, always optimize your site, but prime your audience with content beforehand so they arrive ready to purchase. A content network is the perfect tool for this.
Does this work for all types of cold traffic?
It works best for traffic that has a chance of being interested in your product; the network just helps build the trust needed for them to actually buy.
How does the provider know which traffic is cold?
The content network is generally broad, so it reaches both cold and warm traffic, but the sheer volume of exposure helps build the trust you need.