What to do with unused UGC for a new sandals brand?
If you have UGC for your new sandals brand sitting in a folder, you are wasting valuable social proof. You need to get that content in front of buyers. Use a managed content network to distribute those videos across many pages simultaneously. This turns your collection of testimonials and unboxings into a powerful engine for building trust and traffic right now.
in one network
from your videos
go live
Sandals brand, launch stage: UGC sits unused in a folder.
Why UGC is the best asset for launch
New brands often struggle with trust. People do not know if your sandals are comfortable or if they will last. UGC provides the social proof you need. It shows real people wearing and enjoying your product. However, if that content stays on your phone or in a Google Drive folder, it does nothing. You need to put it where your customers are. Your own page is not enough because your audience is too small when you are just starting out.
The hidden distribution method
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This turns your folder of unused videos into a daily stream of content. You effectively create a network of mini-influencers for your own brand, increasing reach without needing big budgets.
How to organize your content
Sort your UGC by theme. Create categories like comfort, style, durability, and travel. Send these folders to your provider. Include raw, unfiltered videos along with polished clips. The raw ones often perform better as they feel more authentic. Clearly label each video so your provider knows which clips are the top performers. Your job is to keep a steady flow of new videos coming into the network as your library grows over time.
Turning content into sales
Make sure every video is linked to your site through a clear call to action. Use unique UTM parameters for the network so you can see exactly which videos and pages are driving the most traffic. Test different clips to see which ones move the needle for your sandals. Once you find a winner, ask the provider to double down on that specific type of content. This iterative process is how you turn unused assets into a reliable growth driver.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on sandals |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for sandals counts.
Stop hoarding your UGC and start distributing it through a managed network to build immediate social proof and traffic for your new sandals brand.
Put your products on 50 pages.
Tell us what your sandals brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Do I need professional videos?
No, casual UGC often performs best. It looks like content from a friend, which builds more trust than a polished commercial.
Can I use the same video twice?
Yes. In a distributed network, the same video can be posted across multiple pages to reach different pockets of the audience throughout the day.
Is the content safe for business?
Yes. TIDE ensures the content is posted on brand-owned accounts, so you retain ownership of your brand presence and how it is represented.