How to use unused UGC for a new sock brand launch
Unused UGC is a goldmine that is currently doing nothing for your sales. At launch, you need all the social proof you can get. Instead of letting that content sit in a folder, use a managed content network to put it in front of thousands of potential customers, building the trust and familiarity your new brand needs to succeed.
in one network
from your videos
go live
Socks brand, launch stage: UGC sits unused in a folder.
The problem of dead content
You have videos of people wearing your socks, unboxing them, or talking about how comfy they are. You probably have them sitting in a Google Drive. That is wasted potential. Every piece of UGC is an opportunity to prove your brand's value to someone who has never heard of you. At launch, you cannot afford to waste these opportunities. You need to get them out into the world. You need to show people that others are already enjoying your product, which builds immediate credibility.
Scaling UGC distribution
A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like @daily.socks or @comfort.hacks, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This turns your collection of unused UGC into a powerful, organic engine for building trust, reach, and interest for your new brand.
Putting your UGC to work
Take all those videos you have collected and give them to your network provider. They don't need to be perfect. In fact, the more authentic and raw they look, the better they will perform in an organic feed. By distributing this content across a large network, you get it in front of thousands of people who will see it as a genuine recommendation, not an advertisement. This is exactly what you need to build the initial social proof for your new sock launch.
Getting started with your UGC assets
Organize your UGC by the type of person or situation shown in the video. Send these to your network provider. Let them handle the distribution and monitoring. This costs about the cost of one marketing hire but creates a valuable, organic asset for your brand. It saves you from having to create all your own content from scratch and gives your potential customers the social proof they need to trust your new brand enough to make their first purchase.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on socks |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for socks counts.
Open up the value of your unused UGC by distributing it through a content network, turning every clip into a trust-building asset.
Put your products on 50 pages.
Tell us what your socks brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
What if the UGC is low quality?
Low quality is often a strength in UGC. It feels more real and trustworthy to the average user than highly produced brand content.
Are there risks in distributing UGC?
Running many accounts with automation is against Instagram terms, some pages get banned, and TIDE replaces them. It is a managed process.
How many UGC videos do I need?
Even a small collection of 10-15 videos is enough to start seeing results. You can always add more as your brand grows.