Launch stage

Getting attention for your new protein bar bundles and offers

When you launch a new protein bar bundle or offer, you need to make sure people actually see it. At launch, you likely don't have enough organic traffic to make an impact. A managed content network solves this by putting your bundles in front of thousands of people, making sure your new offers get the attention they need to start driving sales.

50brand pages
in one network
150posts a day
from your videos
2days to
go live
The problem

Protein bars brand, launch stage: bundles and offers get ignored.

01

Why bundles get ignored at launch

You have put together a great bundle, but nobody knows about it. At launch, you are fighting to get every single visitor. If your bundles and offers aren't visible, they aren't converting. You need a way to reach more people without spending all your budget on ads. If you don't get the word out, your best offers will just sit on your site gathering dust. You need to create awareness, and you need to do it fast.

02

Using a network to promote your bundles

A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like @bar.daily or @bar.clips, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This system puts your bundles directly in front of a wide audience, making them impossible to miss.

03

Content that highlights your offers

Create short, punchy videos that specifically showcase your bundles, show what's inside, highlight the price benefit, and explain why it's a great deal. When these videos are distributed across the network, they reach a massive audience. It's the quickest way to turn a new offer into a popular one. By showing the value of your bundles in a real-world, social context, you drive curiosity and traffic to your site, increasing your chances of making that first sale.

04

Executing the promotion

Using this service is roughly about the cost of one marketing hire. It is a highly efficient way to build interest in your new bundles. Send your provider your best promo videos and your offer details. They will handle the distribution lifecycle across the network. This allows your team to focus on the launch logistics and customer service while the network does the work of driving traffic to your new, compelling bundle offers.

One account vs a network

One brand accountManaged content network
Pages1Dozens, each with its own angle on protein bars
Posts a day1 to 3Over 100
ReachThe same followersNew pockets of buyers every day
Who runs itYour teamThe provider, end to end
Your partEverythingSend content

What you would send

Anything you already make for protein bars counts.

Product videosUGC adsUnboxingsFounder clipsCustomer testimonialsHow-to clips

Drive more attention to your new protein bar bundles by using a managed content network to generate instant, wide-scale organic visibility.

Put your products on 50 pages.

Tell us what your protein bars brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.

No pitch deck. We look at what you already make and tell you straight if it fits.

Questions brands ask next

How do I make sure the offer is clear?

Use clear call-to-action videos that explain the value of the bundle. The network will then circulate these to ensure the message gets through to the right audience.

What happens if a page gets banned?

Running many accounts with automation is against Instagram terms. Some pages will get banned, but TIDE proactively monitors and replaces them, ensuring your bundle promotions stay active.

Is this too much effort for a small launch?

No, it's designed to be simple. You send the assets, and the provider manages the distribution, making it perfect for driving traffic to new offers.

More protein bars playbooks

protein barsBuyers think the product is too expensiveprotein barsThe product needs explaining before people buyprotein barsBuyers split into niches one account can't serveprotein barsCustomer acquisition cost keeps rising

The same problem in other categories

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