How can a new pet accessory brand make bundles more popular?
Bundles are the best way for a new pet brand to increase average order value, but they often get ignored on a single small account. You need to show the value of the set through repeated demonstrations. A managed content network allows you to post daily videos of your 'Puppy Starter Kit' or 'Adventure Pack' across fifty pages, ensuring your offer gets the frequency it needs to convert.
in one network
from your videos
go live
Pet accessories brand, launch stage: bundles and offers get ignored.
The struggle of selling bundles early on
When you just launched, your primary goal is cash flow and proving your product works. Bundles are great for this, but they require more explanation than a single item. Most new founders try to solve this by putting a banner on their website or doing one or two posts on their main Instagram. This rarely works because people need to see the items together in action. A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @brand.daily or @brand.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend.
Visualizing the value of the offer
To sell a bundle, you must show the items being used together. For a pet brand, this might be a clip of a dog wearing the harness, using the matching leash, and eating from the portable bowl all in one video. By distributing these clips across a network, you are showing the lifestyle of the bundle to a huge audience. If you only have one account, you can only show this so many times before your followers get bored. With fifty accounts, you can show the offer hundreds of times a day to different people.
Bypassing the high cost of ads
New brands often find that advertising bundles is expensive because the creative needs to be very specific. Instead of spending your launch budget on Facebook ads that might not convert, you can use a network to build organic interest. A provider like TIDE handles the technical setup, allowing you to use your existing clips of your product sets. This approach gives you the frequency of a high-budget ad campaign for a fraction of the cost, which is essential for a brand in its first year of sales.
What to send a network provider to start
The best content for selling bundles is 'pack with me' style videos or 'what's in the box' clips. Show the customer exactly what they get for their money. Send these videos to your managed content network provider along with a clear call to action for the bundle. Even though running many accounts with automation is against Instagram's terms and some pages get banned, TIDE replaces them. This ensures your offer stays visible while you focus on shipping orders and building your brand.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet accessories |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet accessories counts.
New pet brands can drive higher order values by using a managed content network to give their bundles the visibility they deserve.
Put your products on 50 pages.
Tell us what your pet accessories brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Do I need high-quality production for these videos?
No. Real, raw footage of the products being unboxed or used by a dog in a park often performs better than polished studio shots for these types of offers.
How many bundles should I promote at once?
It is best to focus on one or two core bundles to avoid confusing the audience. Consistency across the network leads to better conversion rates.
Can I change the offer later?
Yes. You can update the content and the links in the bios at any time to reflect new bundles or limited-time promotional offers.