How to grow followers for a new plants and planters brand
For a new plants and planters brand, follower growth is often painfully slow. Relying on organic reach from one account is not enough to gain traction. To get your brand growing, you need to expose your content to thousands of new people every day. A managed content network does this by distributing your videos across many pages, driving traffic and followers back to your main store.
in one network
from your videos
go live
Plants and planters brand, launch stage: follower growth has stalled.
The problem with slow growth
You have a great product, but you have no audience to sell it to. When you start, you are invisible. Trying to build a following by posting once a day on your main page is like trying to fill a pool with a teaspoon. It takes forever, and in the meantime, you are not making sales. You need a way to accelerate your growth so you can start seeing a return on your hard work. You have to put your brand in front of thousands of people right now.
The power of volume for growth
Followers come from exposure. If people see your brand once, they might ignore it. If they see it five times across different pages, they are likely to check you out. By using a network of pages, you are multiplying your exposure. This volume is how you hack your growth. You stop being a small account and become a brand that people see everywhere in the plant space. This drives curiosity and leads to a steady stream of new followers who want to see what you do next.
Defining the managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the fastest way to build an audience for a new brand. It gives you a consistent, wide-reaching presence that you just cannot get on your own.
How to get started
Send your provider your best plant care tips and product demo videos. They handle the entire process of setting up and running your network of pages. They also take care of the technical side, including replacing any accounts that are removed by the platform. This means you can keep your focus on your business, and you do not have to worry about the daily management of these accounts. It is the most effective way to get your brand noticed and build your following from scratch.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on plants and planters |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for plants and planters counts.
Don't settle for slow growth. Use a managed content network to distribute your content and accelerate your brand's follower growth.
Put your products on 50 pages.
Tell us what your plants and planters brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Are these real followers?
Yes. The network drives genuine interest from real people who are interested in plants and planters, which is exactly what you need to grow your audience.
What about account safety?
Running many accounts with automation is against terms, some pages get banned, and TIDE replaces them. Your provider keeps the system working for you.
How many videos do I need?
Start with ten to fifteen great clips. You don't need a huge production budget, just content that people find interesting or helpful.