Preparing for BFCM as a new plants and planters brand
For a new plants and planters brand, Black Friday and Cyber Monday are make-or-break events. If your reach is low, you will not see the results you need. To change this, you must expand your reach before the peak starts. A managed content network lets you broadcast your offers to thousands of potential customers, giving you a massive advantage during the busiest shopping period.
in one network
from your videos
go live
Plants and planters brand, launch stage: Black Friday and peak season need more reach.
The problem with being invisible during BFCM
BFCM is the loudest time of the year. If you are a new brand with a small audience, you will be drowned out by the big players. You might have great deals, but if no one sees them, you won't make sales. You have to be proactive. Waiting until the last minute is a guaranteed path to failure. You need a way to build momentum now so that when the sales begin, your brand is already a known entity to your target shoppers.
Why volume is your only chance
Volume is the only way to get noticed during the noise of BFCM. By having a network of pages, you are effectively buying your own space in the feed. When people see your brand repeatedly across different pages, they start to trust you. When the BFCM deals hit, they are ready to buy. This is how you compete with the giants without having to spend your entire budget on ads. You are building demand before the big day even arrives.
What is a managed content network?
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the best way to scale your reach during a peak shopping event without needing more staff or a huge ad budget. It works to drive traffic when you need it most.
How to prepare for the peak
Send your provider your best product videos and your BFCM promotional clips. They will set up the network and manage the distribution of your content. They handle all the account maintenance, including replacing any pages that are removed by the platform. This lets you focus on your inventory, shipping, and customer service. You have a reliable, constant flow of traffic to your site, making your BFCM much more profitable than it would have been if you were relying on your single, small account.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on plants and planters |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for plants and planters counts.
Don't let low reach ruin your BFCM. Use a managed content network to build massive visibility for your brand before the peak shopping period.
Put your products on 50 pages.
Tell us what your plants and planters brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Is it too late to start?
The earlier the better. Start now to build up your presence before the shopping rush begins. The more time you have, the more reach you can build.
What about the technical risks of account management?
Running many accounts with automation is against terms, some pages get banned, and TIDE replaces them. Your provider handles the headache so you don't have to.
Can I use this to test my best deals?
Yes. The network is a great way to see which offers get the most engagement before you go all in for the big sales days.