How to build brand awareness for a new plant brand
Building brand awareness at launch is about visibility. You need to be seen by as many people as possible. Do not wait for them to find you. Use a managed content network to distribute your brand's videos across dozens of pages daily. This gives you immediate, high-volume exposure that helps potential customers recognize your name and consider your products for their next purchase.
in one network
from your videos
go live
Plants and planters brand, launch stage: not enough people know the brand exists.
The invisibility problem
At launch, you are a ghost. Even if you have the best plants or planters, no one knows you exist. You can't rely on word of mouth alone because you don't have enough customers yet. You need to go where your audience is, social media, and make sure you are impossible to ignore. If you don't have a clear strategy for building awareness, you will spend months or years just hoping that someone, somewhere, happens to discover your website.
Creating a persistent presence
Brand awareness is built through repetition. People need to see your brand multiple times before they trust it enough to buy. By posting your content on many pages, you increase the frequency with which your target audience sees you. This builds familiarity. Use your social pages to share simple, visual content that highlights your value: how your planters look in a home, how easy your plants are to maintain, and the people behind your mission. This builds initial trust.
Scaling with a managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the fastest way to get your brand name out there, reaching thousands of potential customers daily without needing to pay for expensive, large-scale ad campaigns.
What to send your provider
Send your provider a variety of clips: unboxings, quick plant tips, and beautiful shots of your products. Make sure your brand name is clearly visible in the videos. By distributing this content widely, your provider helps build the initial awareness your brand needs to gain traction. This is a very efficient way to ensure your brand is seen by the right people, allowing you to start building your direct audience and driving sales from your very first months.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on plants and planters |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for plants and planters counts.
Build rapid brand awareness by leveraging a managed content network to put your product in front of thousands of potential customers daily.
Put your products on 50 pages.
Tell us what your plants and planters brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How do I know if this is building awareness?
Track your direct traffic to your website and monitor your social media mentions and engagement; you will see it increase over time.
What happens if a page gets banned?
Running many accounts with automation is against Instagram terms. Some pages will get banned, but a provider like TIDE will replace them to keep your reach.
Is this better than posting on my own account?
It amplifies your own account's reach by bringing in thousands of viewers who wouldn't normally find you, fast-tracking your awareness growth.