Building brand awareness for a new storage brand
For a brand-new storage brand, lack of awareness is the biggest hurdle to initial sales. People cannot buy what they do not know exists. The fastest way to build awareness is to stop hoping for viral hits on your main account and instead use a managed content network to saturate the platform with your brand presence across dozens of pages.
in one network
from your videos
go live
Storage and organization brand, launch stage: not enough people know the brand exists.
The invisibility problem
You launched your site, but nobody is visiting. Your social media account has a few hundred followers, and your reach is near zero. This is normal, but it is also a trap. If you rely only on organic growth from one account, it will take years to build a real business. You need a way to force visibility. You need to get your storage products in front of potential customers who have never seen your brand before, and you need to do it consistently.
Using a managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This lets you build a massive brand footprint overnight. You are no longer one account, but a presence across the entire platform. This generates the trust and recognition you need to start making sales.
Scale and consistency
By posting your content dozens of times a day across many pages, you become ubiquitous. People start to see your storage solutions everywhere, which builds familiarity and trust. This is exactly what a new brand needs to succeed. The cost to run this is about the cost of one marketing hire, which is much cheaper than trying to achieve this kind of reach through paid ads. It is a powerful way to accelerate your brand building from day one.
Starting with a provider
Send the provider your best video content. This includes product demos, closet transformations, and any clips that highlight the unique design of your storage bins. The more diverse your content, the better. Once the provider has these, they start building out your network. You then get to focus on refining your offer and customer service while the network does the heavy lifting of getting your brand name out there. It is the most effective way to start your growth journey.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on storage and organization |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for storage and organization counts.
Stop being invisible; use an owned content network to build your brand awareness quickly and affordably.
Put your products on 50 pages.
Tell us what your storage and organization brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will this help me get more followers?
Yes. Increased awareness and traffic to your site often leads to more followers on your main social accounts.
How does this build brand trust?
When customers see your products on multiple pages, it reinforces the legitimacy of your brand and makes them more likely to purchase.
Do I need to manage the pages?
No, the provider handles everything, including posting, monitoring, and maintaining the pages for you.