Maintaining product launch impact for established pet food brands
For established brands, a new product launch must feel like an event. Do not let your launch get lost in the noise. A managed content network ensures your product is seen by your entire audience and beyond. By using a network to distribute your launch videos, you create the reach and excitement necessary to keep your brand at the top of the pet food market.
in one network
from your videos
go live
Pet food brand, established: new launches don't reach enough people.
Diagnosing the reach plateau
You are an established brand, but your new product launches are not getting the traction they used to. Your loyal followers are seeing your content, but you are not reaching new customers as effectively as you need to. The problem is that your current audience is a closed loop. You need to break out of this to keep your brand growing. To do this, you need a way to reach beyond your existing base and capture the attention of a much wider audience, which is a major challenge for established brands.
What changes the math for veterans
The math changes when you use a network to drive reach. By pushing your launch videos through a vast network, you are showing your product to new people every day. This creates the excitement and awareness you need to make your launch a success. Because the content is distributed organically, it feels fresh and authentic. This helps you reach beyond your base and keep your growth moving in the right direction, which is essential for any established brand that wants to maintain its leadership position.
The managed content network defined
A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like @pet.wellness.daily or @dog.care.hacks, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives your launch a massive, consistent footprint. It is the best way to drive reach and impact for your established brand's new products without relying on stale, paid-only reach.
Getting started with a provider
Compile your launch video assets. Send these to a provider like TIDE. They will manage the distribution and keep your new product front and center. This is about the cost of one marketing hire and requires no internal bandwidth. By delegating this, you maintain your dominance and keep your brand's presence high, allowing you to focus on defending your share and expanding into new markets with your new product, knowing that your launch is getting the exposure it deserves.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet food |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet food counts.
Drive maximum impact for your new product launches by using a managed network to scale organic reach beyond your existing audience.
Put your products on 50 pages.
Tell us what your pet food brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Why is this better than traditional PR or influencer campaigns?
It gives you total control over the frequency and content of your reach. You are not dependent on external partners. You own the distribution, which is the most reliable way to drive impact for a new product launch.
Can I use this to reach new markets?
Yes. The provider can build pages that target specific new demographics or geographic areas, which is a great way to use your new product launch to expand your brand's footprint into new, untapped markets.
How does this fit into my existing marketing mix?
It complements your existing efforts by acting as a reach engine. It ensures that your launch is seen by more people, which in turn makes your paid ads and email campaigns more effective.