Scaling

Scaling pet gear bundles without increasing your marketing team?

Scaling brands often find that their team is too busy to give bundles the attention they need. You need a way to keep your 'Buy More, Save More' offers in front of customers without adding more social media managers. A managed content network solves this by automating the distribution of your offer videos across fifty different accounts, driving consistent traffic to your high-margin bundles while your team stays lean.

50brand pages
in one network
150posts a day
from your videos
2days to
go live
The problem

Pet accessories brand, scaling: bundles and offers get ignored.

01

The bandwidth problem in scaling brands

When your pet brand is growing fast, your team is usually stretched thin between product development and customer service. Managing multiple social accounts to promote different bundles is often too much work. Many brands try to solve this by hiring an agency, but that can be expensive. A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @brand.daily or @brand.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend.

02

Multiplying your best-performing offers

You already know which bundles your customers love. A managed content network takes the videos that have already proven to work and puts them in front of a much larger audience. By using a provider like TIDE, you can ensure that your 'Outdoor Adventure Set' or 'Grooming Essentials' are being seen by thousands of new pet owners every single day. This creates a constant stream of high-value traffic to your store without any extra effort from your internal marketing team.

03

Managing the risk of account volume

To reach this level of visibility, you need to operate many accounts at once. This is a technical challenge that requires specialized tools. While running many accounts with automation is against Instagram's terms and some pages get banned, TIDE replaces them as part of their service. This allows you to scale your organic presence safely and effectively. You get the benefits of a massive social media footprint without the risk of managing the infrastructure yourself, which is crucial for a brand that is scaling quickly.

04

How to integrate bundles into the network

To get started, provide your network provider with clips that clearly demonstrate the savings and utility of your bundles. Videos showing the 'before and after' of using a complete grooming kit or the convenience of a matching walk set are perfect. The network will then post these clips across dozens of accounts, each pointing back to your bundle landing page. This setup allows you to scale your revenue and your average order value simultaneously, all while keeping your overhead low.

One account vs a network

One brand accountManaged content network
Pages1Dozens, each with its own angle on pet accessories
Posts a day1 to 3Over 100
ReachThe same followersNew pockets of buyers every day
Who runs itYour teamThe provider, end to end
Your partEverythingSend content

What you would send

Anything you already make for pet accessories counts.

Product videosUGC adsUnboxingsFounder clipsCustomer testimonialsHow-to clips

Scaling pet brands can maximize their average order value by using a managed content network to automate bundle promotions.

Put your products on 50 pages.

Tell us what your pet accessories brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.

No pitch deck. We look at what you already make and tell you straight if it fits.

Questions brands ask next

How much content do we need to provide?

A folder of 30 to 50 short clips is usually enough to get started. The network can recycle these clips creatively to keep the accounts active and engaging.

Will this compete with our main account's reach?

No. The network targets new audiences who haven't discovered your brand yet, acting as a separate source of traffic that complements your main account.

Can we use this for influencer whitelisting?

Yes, you can use influencer content within the network to add extra social proof to your bundles and offers.

More pet accessories playbooks

pet accessoriesBuyers think the product is too expensivepet accessoriesThe product needs explaining before people buypet accessoriesBuyers split into niches one account can't servepet accessoriesCustomer acquisition cost keeps rising

The same problem in other categories

pet supplementsBundles and offers get ignoredphone accessoriesBundles and offers get ignoredart suppliesBundles and offers get ignorednail careBundles and offers get ignored
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