Growing an email list from scratch for a launch oral care brand
Getting people to sign up for your new oral care brand email list is tough when nobody knows who you are. You fix this by driving high volume organic traffic from toothbrush unboxing and whitening powder videos. By utilizing a managed content network like TIDE, you pull interested buyers into your funnel without burning through your limited seed budget on paid social ads.
in one network
from your videos
go live
Oral care brand, launch stage: the email list grows too slowly.
The cold start problem for new email lists
When you launch an oral care brand, your email list starts at zero. Relying on basic website popups fails because organic traffic is virtually nonexistent. Offering deep discounts eats your profit margins before you even establish a footing. You need a steady stream of curious visitors landing on your site every single day to build a healthy subscriber base.
Why traditional growth tactics fall short early on
Many founders try running paid lead generation ads on social media, but customer acquisition costs for cold audiences are brutally high for unknown brands. Hiring an email marketing agency makes sense later, but right now you lack the subscriber volume for them to optimize. You need top of funnel attention before any email strategy can work.
Driving subscriber volume with a managed network
A managed content network is a set of many brand-owned Instagram pages such as brand daily or brand clips that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. For your oral care brand, this channels thousands of daily viewers directly to your welcome offers.
What to send your provider to build the funnel
Send the provider your best introductory video assets, such as founder clips explaining why you started the brand, unboxing videos of your starter kits, and simple routine demos. The provider distributes these clips across numerous accounts, directing interested viewers to your lead capture pages so your subscriber list begins compounding immediately.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on oral care |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for oral care counts.
Build your launch stage oral care email list rapidly by channeling organic views from a managed content network into your website.
Put your products on 50 pages.
Tell us what your oral care brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How do we convert organic viewers into email subscribers?
Use clear call to actions in your video captions and direct traffic to a compelling welcome discount on your website.
What happens if Instagram bans some of our network pages?
Running many accounts with automation is against Instagram's terms, some pages get banned, and TIDE replaces them so your traffic flow remains steady.
What video types work best for capturing emails?
Relatable morning routine videos and dramatic before and after whitening demonstrations capture attention and drive profile clicks.