Building brand awareness for a new lingerie line
Building awareness from zero is the hardest part for any new lingerie brand. You need to be seen everywhere. Do not wait for organic social growth; it is too slow. Instead, use a managed content network to distribute your brand videos across many accounts at once. This creates the buzz and visibility you need to become a recognizable name in the category.
in one network
from your videos
go live
Lingerie brand, launch stage: not enough people know the brand exists.
The awareness challenge at launch
When you launch, you are an unknown. No one is searching for your name. You have to earn every bit of attention. This is why awareness is your biggest hurdle. You cannot just post on your own account and hope for the best. You need to get your product in front of as many people as possible, repeatedly. By showing your lingerie in use, you start to build a mental map in the minds of your potential customers. The more they see your brand, the more they will remember it.
The role of high-volume exposure
Think of awareness as a volume game. If a person sees your brand once, they will forget it. If they see it five times in a week across different accounts, they will remember it. This is why you need a distribution system that works constantly. By using a managed network, you are getting your brand name and your products in front of thousands of people every day. This creates the familiarity needed to start building a loyal following, allowing you to move from unknown to known in a short time.
Using a managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the fastest way to build awareness for a new brand. It gives you the reach of a much larger, well-funded company, ensuring that people are aware of your lingerie sets as they browse their social feeds.
Getting started with your visibility
To start, send all your product videos to your provider. Focus on content that is visually striking and clearly shows the unique value of your sets, like fit, comfort, or style. TIDE will distribute these across their network. As you start to see traffic coming to your site, you will know that your brand awareness is taking hold. This is the first step in building a sustainable brand. As you grow, you can continue to feed the network new content, keeping your brand top-of-mind for your audience.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on lingerie |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for lingerie counts.
Build brand awareness fast by using a managed network to put your lingerie in front of as many eyes as possible, starting from day one.
Put your products on 50 pages.
Tell us what your lingerie brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this help my sales?
Higher awareness leads to more direct traffic, which naturally increases the chance of sales and builds your base of early customers.
Should I focus on Instagram only?
Start where your audience is. For most lingerie brands, this is Instagram, which makes it the perfect place to build your initial awareness.
What do I need to send the provider?
Just a folder of your best product videos and a link to your store. The provider takes it from there to start building your reach.