Maintaining brand awareness for an established lingerie brand
For an established brand, the biggest risk is becoming invisible. You have the name, but you must keep proving your value. Use a managed content network to ensure your brand is constantly seen by your audience and new shoppers alike. This maintains your awareness, defends your market share, and keeps your brand relevant in a category that is always changing and always competitive.
in one network
from your videos
go live
Lingerie brand, established: not enough people know the brand exists.
The challenge of staying relevant
You have been in the market for a long time, but that does not mean you can rest on your laurels. New competitors are always trying to steal your share. To defend your position, you must maintain your awareness. Your brand needs to be the one that people think of when they need quality lingerie. If you are not showing up in their feed, they will eventually forget you and move to someone else. This is why continuous awareness is the most important defensive strategy for an established brand.
Keeping your presence high
Your assets are your best tools. Use your high-quality video content to show that you are still the best in the business. By maintaining a high frequency of posts across a wide range of social accounts, you ensure that your brand is omnipresent. This makes it impossible for someone in your market to ignore you. It reinforces your status as a leader and keeps your customers loyal. When you are everywhere, you are the default choice for your customers, which is exactly where you want to be.
The managed content network advantage
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the most efficient way for an established brand to keep its awareness high. It handles the heavy lifting of posting, ensuring your brand stays top-of-mind for your audience without needing to increase your marketing team.
Implementation for established brands
To start, compile your best assets and send them to TIDE. They will ensure your content is distributed across the network to maximize reach. Because you are established, you have the benefit of a long history of brand-building to draw from, keep feeding them content that celebrates your longevity, your quality, and your community. This strategy keeps your brand fresh and relevant, ensuring that you do not just stay in the market, but continue to dominate it as a leader for years to come.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on lingerie |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for lingerie counts.
Stay at the top of the lingerie market by using a managed network to maintain constant brand awareness and keep your business top-of-mind.
Put your products on 50 pages.
Tell us what your lingerie brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will this help me reach a younger demographic?
Yes, by adapting your content to fit the platforms and styles of younger audiences, you can effectively expand your awareness into new groups.
Is the network approach too aggressive?
It is exactly what is needed in today's competitive digital environment to ensure your brand is not drowned out by smaller, faster-moving competitors.
What happens to my legacy brand assets?
You can use them as a foundation, giving them new life by distributing them across the network in new and creative ways.