Growing your new kidswear email list with organic traffic
New kidswear brands struggle to grow email lists because they don't have enough traffic to capture. To fix this, use a managed content network to drive high-intent visitors directly to your sign-up page. By distributing videos that highlight the benefit of joining your list, you create a consistent, organic funnel that builds your subscriber base while you are still working to grow your brand's reach.
in one network
from your videos
go live
Kidswear brand, launch stage: the email list grows too slowly.
The challenge of list growth at launch
When you launch, you have no audience to email. You need to capture every visitor who comes to your site, but if you don't have enough visitors, your list grows at a snail's pace. You are spending your time trying to get followers, but they don't always convert into email subscribers. You need a way to drive more traffic that is specifically looking to engage with your brand. The problem is that your current, limited traffic sources aren't enough to fuel the growth you need to build your business.
How a network fuels list growth
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. By having your videos point to your site, you drive a constant flow of new, curious parents who are much more likely to sign up for your email list to get updates, discounts, or new collection news.
Creating videos that drive sign-ups
Make your sign-up incentive clear. Are you offering a discount? A guide on choosing the right size? A sneak peek at the next collection? Make a video that clearly states this benefit. Do not make it too long. Just show the value of joining your list. Send these to your provider to rotate across your network. The goal is to get people to click through to your site and enter their email. When they see this offer repeatedly, they will be much more likely to take the action.
Executing the growth-focused launch
Send your incentive-focused videos to your provider to start the network. Ensure your website sign-up form is prominent and easy to use. TIDE handles the technical execution of the network, rotating your accounts so you keep your traffic coming in daily. As a new brand, this gives you a powerful, automated way to build your most valuable asset, your email list, without needing a huge budget to pay for advertising just to get people to your site.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on kidswear |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for kidswear counts.
Build your email list quickly by using a managed network to drive consistent organic traffic to your sign-up pages, creating your most valuable asset.
Put your products on 50 pages.
Tell us what your kidswear brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How many emails can I expect?
It depends on your incentive and your site's conversion rate. By driving high-intent traffic, you will see a much higher volume than you would organically.
Should I change my incentive offer?
Yes, test different offers to see which one works best for your audience. The network allows you to test these different approaches quickly.
Will these people be high-quality leads?
Yes. They are people who have engaged with your brand's content and are interested in what you have to offer, making them very high-quality leads.