How to grow an email list for a new hat brand
For a new hat brand, the fastest way to grow an email list is to stop waiting for people to find your site. You must push your brand into their feeds. By using a managed content network, you create massive organic awareness. This drives steady traffic to your landing page, where you can convert them into email subscribers using a simple offer.
in one network
from your videos
go live
Hats and caps brand, launch stage: the email list grows too slowly.
The challenge of brand awareness at launch
When you first launch your hats, nobody knows you exist. You can try SEO, but that takes months. You can run ads, but that gets expensive fast. The most effective way to grow your email list early is to get your product in front of as many eyes as possible. You need high-frequency social activity. If you are only posting on your main account, you are limited by the algorithm. You need to be in more places at once to capture the attention needed for email signups.
Why organic volume drives signups
People do not just sign up for emails because they exist. They sign up because they are curious about your brand or want a discount on their first purchase. If they have never heard of you, they will not click. By increasing your organic reach, you increase the number of people who become familiar with your hat styles. Once they see your brand across their feed multiple times, they feel more comfortable visiting your site. That visit is your window of opportunity to capture their email address.
Using a managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives a launch-stage brand the presence of a much larger company. It drives consistent, daily traffic to your site, providing a steady stream of new visitors that you can then turn into long-term email subscribers.
Setting up your acquisition funnel
To start, create a simple offer for new visitors, like a discount on their first hat purchase in exchange for their email. Then, send your best video clips to your provider. These should be short, engaging videos of your hats in use. They will use these to populate the network. As people see your videos, they will head to your site. With the traffic volume provided by the network, you will see your email list grow much faster than if you were relying on sporadic organic posts.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on hats and caps |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for hats and caps counts.
A managed content network drives the high-volume traffic needed to grow an email list for a brand-new hat company.
Put your products on 50 pages.
Tell us what your hats and caps brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Does this require a big website change?
No. You just need a standard popup or landing page that offers a benefit for signing up. The goal is to make the signup process as friction-free as possible once the traffic arrives.
What kind of videos should I send?
Send short, punchy clips showing the hats being worn in real settings. The more natural and relatable the content, the better it works to drive interest and clicks to your site.
Is this strategy against Instagram rules?
Running many accounts is against Instagram's terms. Some pages may get banned, and TIDE handles the replacements. This is the cost of doing business to get the massive reach needed to grow your email list quickly.