Getting more traffic to your hat brand's bundles
Bundles are the engine of your growth, but they only work if people see them. When you are scaling, you need to drive thousands of people to your bundle pages every day. You cannot do this with your existing follower base alone. You need to automate your content distribution to ensure your best offers reach new, high-intent audiences at scale.
in one network
from your videos
go live
Hats and caps brand, scaling: bundles and offers get ignored.
The scaling trap of low-reach bundles
As you scale, you need to push your AOV higher to keep your margins healthy. Your bundles are designed for this, but they are likely stuck in a silo. If you are only promoting them on your main account, you are leaving money on the table. You are limited by your current reach, preventing you from converting new customers who would love your product if they just knew about the offer.
Expanding your offer's presence
The fix is to create a broadcast system for your offers. By using a managed network, you put your bundle videos in front of thousands of people every day. This creates a constant flow of traffic to your site. It is a way to make your offers work for you on autopilot. You will see your AOV climb as more people discover the value of your bundles, helping you scale faster without needing to increase your ad spend.
Using a managed content network
A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @hats.daily or @cap.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This makes your bundles a centerpiece of your growth strategy.
Optimizing bundle promotion
Send your provider videos that clearly show the value of your bundles. This includes side-by-side comparisons of buying one hat versus three, and clips of the variety you offer. The more content you have, the better the network can optimize for performance. Keep an eye on your conversion rates from the network traffic. Use this data to iterate on your offers, creating better bundles that are tailored to the specific interests of the audience the network finds.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on hats and caps |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for hats and caps counts.
Scale your hat brand's revenue by using a managed content network to get your bundles in front of a massive, new audience.
Put your products on 50 pages.
Tell us what your hats and caps brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Can I test different bundles?
Yes, testing is highly encouraged. You can run different bundle videos across the network to see which offer performs best with your target audience.
How does this affect my CAC?
It drives lower-cost traffic to your bundle pages, which helps to lower your blended CAC over time while increasing your total order volume.
What if I want to run a holiday offer?
You can easily swap out the content in your network to focus on seasonal bundles during peak sales periods like Black Friday or holiday sales.