How can a new gut health brand rely less on Amazon?
New gut health brands often fall into the Amazon trap because it is easy, but it keeps you from owning your customers. To stop depending on Amazon, you need your own traffic. By using a managed content network, you drive potential buyers directly to your own store. This builds your brand, gives you customer data, and creates a platform you actually control.
in one network
from your videos
go live
Gut health brand, launch stage: too much revenue depends on Amazon.
The danger of the Amazon trap
Amazon is a great place to start, but it is a race to the bottom. You lose control of the customer experience, you get no direct contact with the buyer, and you are subject to the whims of Amazon's algorithm. If they change the rules, your business could disappear overnight. You need to build your own store traffic immediately. Do not rely on them to do the marketing for you. Start building your own organic reach now before you become too dependent on the marketplace.
Taking control of your customers
When you send traffic to your own site, you own the relationship. You get the email, you control the upsells, and you build the brand equity. To do this, you need to be visible where your customers are. Using a managed content network allows you to create that visibility. By showing your content on many pages, you direct people away from marketplaces and to your direct-to-consumer storefront. This is the first step in building a truly independent and sustainable brand.
The managed network solution
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you the reach you need to compete without relying on Amazon's internal traffic. It effectively drives users to your site, bypassing the middleman and keeping the customer relationship entirely yours.
Starting your move to DTC
To start, identify the unique value propositions of your product. Create video content that highlights why customers should buy directly from you, such as exclusive bundles or better support. Send these to the provider to begin the network deployment. Monitor the traffic to your site and measure the conversion rate compared to your Amazon sales. You will find that direct sales have higher value and provide you with the customer feedback loop you need to build a better business.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on gut health |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for gut health counts.
Reduce your dependence on Amazon by building a managed content network that drives traffic directly to your own site, giving you control of your customers.
Put your products on 50 pages.
Tell us what your gut health brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Do I have to stop selling on Amazon?
No. You can keep Amazon as a channel, but use the network to build a strong, independent presence that eventually drives the majority of your revenue.
How do I convert Amazon shoppers?
By offering them a better experience, like exclusive perks or educational content that they cannot find on the marketplace.
Is this expensive to run?
It is much more affordable than relying on Amazon advertising, which can eat up your margins very quickly.