How to handle rising influencer fees for a new gut health brand?
New gut health brands are being priced out of influencer marketing by rising fees. Instead of paying for a one-off post, focus on building your own organic reach. By using a managed content network, you create the visibility that expensive influencers provide, but you own the distribution. You get the same traffic without the recurring cost of paying for every single shoutout.
in one network
from your videos
go live
Gut health brand, launch stage: influencer fees keep climbing.
The influencer fee trap
Influencer fees are skyrocketing. When you are just launching, you cannot afford to pay for dozens of posts to get your name out there. Even if you do pay, the reach is temporary. Once the post is made, the traffic drops off. You are constantly in a cycle of paying for attention. You need a way to get that attention that doesn't depend on a third party's pricing. You need to build your own audience and your own reach.
Building your own reach
Why pay someone else for reach when you can build your own? A managed content network gives you the ability to distribute your content across many pages instantly. This creates a persistent, organic presence that you control. You don't have to worry about negotiating fees or managing individual influencer relationships. You just need your video assets and a system to push them to your audience. This gives you consistent traffic without the monthly influencer budget.
The power of a managed network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is a big shift for new brands. It gives you the scale of a much larger company without the massive budget, allowing you to compete and grow on your own terms.
How to start
Compile your library of product videos, testimonials, and educational clips. Don't worry about influencer polish; authentic, simple videos often perform best. Send these assets to the provider to begin the network deployment. Keep a record of your traffic and your customer acquisition costs. You will find that the consistency and volume of your own organic reach provide a much more stable and affordable path to growth than influencer marketing.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on gut health |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for gut health counts.
Stop overpaying for influencer shoutouts and build your own, sustainable reach by using a managed content network to distribute your video content.
Put your products on 50 pages.
Tell us what your gut health brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Do I still need influencers?
Influencers can still have a role, but you won't need to rely on them for your primary traffic source, giving you more leverage in negotiations.
What if I can't afford a network?
A managed network is often cheaper than one or two mid-tier influencer partnerships, making it highly accessible for new brands.
Is the content different?
It is the same content you would use in ads or with influencers, but you control the distribution, which makes it much more effective.