How to get people to know my new furniture brand exists?
For a new furniture brand, the biggest hurdle is being seen. You have great products, but no one knows you exist. Do not rely solely on slow organic growth or expensive ads. Instead, use a managed content network to distribute your video library across many pages. This floods the market with your brand, creating the recognition you need to start selling.
in one network
from your videos
go live
Furniture brand, launch stage: not enough people know the brand exists.
The invisibility problem in furniture
The furniture market is crowded. If you launch a new brand, the hardest part is getting people to actually see your furniture in their feed. If you are only posting on your main account, you are limited by the platform's algorithm. You need to break through the noise. You need to show up where people are looking, over and over again. Without a massive budget for influencer partnerships or traditional ads, you have to be clever with how you get your brand in front of potential customers.
The reach of an organic network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This puts your brand in front of thousands of people daily. It creates the perception that your brand is everywhere, which is exactly what a new company needs to build trust and curiosity with potential buyers.
What to send a provider to start
Send every video asset you have. If you have videos of your furniture in a studio, send them. If you have videos of you assembling the furniture, send them. If you have raw, short clips of the fabric or the design details, send those too. The more content you provide, the better the network can create a varied, consistent presence for your brand. You don't need a huge budget for this; you just need to provide the existing materials and let the network do the work of building your awareness.
Creating a foundation of trust
Building brand awareness is the first step toward building a successful business. By appearing frequently and naturally in the feeds of potential customers, you build a foundation of trust that makes them much more likely to visit your site and consider your products. This is the most efficient way to get your brand off the ground and start generating sales. It gives you the visibility you need to compete with established players without needing to match their massive marketing budgets.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on furniture |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for furniture counts.
Jumpstart your furniture brand's visibility by using a managed network to distribute your content across many accounts.
Put your products on 50 pages.
Tell us what your furniture brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Is this approach safe for a new brand?
Yes. The content you are showing is your own. The network is just a delivery system. It is a safe, effective way to get your products noticed by thousands of new potential customers.
How many videos do I need?
You don't need a specific number, but the more you have, the better. Even if you only have a few good clips to start, the provider can work with them to create a solid initial presence.
Will this help with conversion too?
Absolutely. Awareness is the first step in the customer journey. By consistently showing your furniture to interested people, you are warming them up for a potential purchase, which will eventually lead to more sales.