Building brand awareness for a new coffee company
For a new coffee brand, building brand awareness feels like an uphill battle. You have a great product, but no one knows you. You need to be seen everywhere. A managed content network allows you to reach thousands of people daily with your own content, effectively building your brand presence and awareness without the need for a massive, early-stage ad budget.
in one network
from your videos
go live
Coffee brand, launch stage: not enough people know the brand exists.
The visibility challenge
When you are new, you are invisible. You can post all day, but only your friends and family see it. That is not enough to build a brand. You need to reach cold audiences. People who don't know you, but love coffee. To get their attention, you need to be in their feeds. You need to show up in their world, consistently. This is the foundation of brand awareness. You must be present where they are.
Why volume beats perfection
You don't need a perfect, high-production ad to build awareness. You need presence. You need your coffee brewing, your packaging, and your story to be seen dozens of times a day. By using many pages to share your content, you are creating a sense of ubiquity. People start to think, I see this brand everywhere, they must be the real deal. This is how trust is built. It's a simple, high-volume approach to awareness.
How a content network creates awareness
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This creates the massive visibility you need, putting your brand in front of new coffee lovers every day without the high cost of ads.
Getting your brand out there
Send your provider all your video content. Your brewing clips, your team shots, your roastery footage. Everything. They will distribute these clips through the network. This is how you start building awareness on day one. You don't need to be an expert in social media; you just need to have a product and a story. The network handles the reach, leaving you to focus on brewing the best coffee and building your community.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on coffee |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for coffee counts.
Quickly build your new coffee brand's awareness by using a managed content network to scale your organic reach.
Put your products on 50 pages.
Tell us what your coffee brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will this attract my target coffee drinkers?
Yes. By providing content that speaks to your niche, the network will help you find the people who are interested in exactly the type of coffee you sell.
What happens if a page gets banned?
Running many accounts is against Instagram rules, so some bans occur. TIDE replaces them immediately, so your brand presence remains strong and uninterrupted.
How many videos do I need to start?
Start with whatever you have. Even a dozen good, authentic clips can be distributed to create a significant amount of brand exposure for you.