How scaling craft brands reach more people on new product drops
Reaching enough people during a new craft kits product launch for a scaling brand requires amplifying your announcement far beyond your existing follower base. When you release a new product line, relying solely on your email list and main social profile limits your growth potential. A managed content network, which is a set of many brand-owned Instagram pages like @brand.daily or @brand.clips that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, boosts your launch.
in one network
from your videos
go live
Craft kits brand, scaling: new launches don't reach enough people.
The scaling challenge of product launch visibility
Your scaling craft kits brand has a loyal customer base, but your latest product launches still struggle to break out beyond your core audience. You announce a new pottery or weaving kit on your main social profile and email list, but new customer acquisition plateaus. You need a way to put your launch videos in front of fresh hobbyists who have never heard of your brand before.
Evaluating traditional PR and launch ad campaigns
Hiring PR firms to secure product features takes months and offers unpredictable sales results. Increasing your paid launch ad budget often leads to higher customer acquisition costs due to ad fatigue. Coordinating influencer gifting campaigns requires significant time from your team. You need an organic distribution system designed specifically to capture attention during critical launch windows.
Supercharging launch reach with a managed network
Maximize your product drop visibility by deploying a managed content network. Instead of limiting your announcement to your main page, you use fifty brand-owned Instagram pages to post your new craft kit unboxings and demo videos many times a day from real iPhones. TIDE builds and runs this network end to end. Running many accounts with automation violates Instagram terms, so some pages get banned, and TIDE replaces them.
Handing over your launch assets to the provider
Send your provider all your new product videos, including assembly reveals, founder introduction clips, and customer reaction previews. The provider organizes these assets into high-frequency posting schedules across your network pages, ensuring your new craft kits receive massive organic exposure right when they drop.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on craft kits |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for craft kits counts.
Scaling craft brands boost their product launches by distributing announcement videos across a managed network of pages.
Put your products on 50 pages.
Tell us what your craft kits brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this improve our product launch results?
It multiplies your announcement reach by distributing launch videos across dozens of active organic pages.
Will this interfere with our email marketing campaigns?
No, it complements your email list by bringing entirely new prospective buyers into your sales funnel.
Who handles the technical setup of the network?
The provider manages all device operations, posting schedules, and account rotations from start to finish.