Putting unused craft kits UGC to work when scaling your brand
Putting unused user-generated content to work for a scaling craft kits brand requires open uping the massive library of review clips and unboxings sitting in your archives. When you collect more UGC than your paid ads can possibly use, letting those videos sit idle wastes valuable creative capital. A managed content network, which is a set of many brand-owned Instagram pages like @brand.daily or @brand.clips that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, activates your asset library.
in one network
from your videos
go live
Craft kits brand, scaling: UGC sits unused in a folder.
The scaling backlog of unused customer videos
Your scaling craft kits brand receives dozens of new user-generated videos every month from happy customers and creators. Your ad accounts only use a fraction of them before creative fatigue sets in. The rest of your UGC library sits forgotten in cloud folders. Your team spent time and money acquiring these videos, but they generate zero return while gathering dust on your hard drive.
Evaluating ad testing versus organic distribution
Pushing all your extra UGC into paid ad auctions drives up your customer acquisition costs as platforms struggle to find profitable placements. Hiring editors to endlessly recut the footage adds overhead without solving distribution limits. You need a scalable channel designed specifically to distribute large volumes of customer content without paying auction prices for every impression.
Open uping your asset library with a managed network
Maximize your UGC investment by deploying a managed content network. Instead of leaving videos sitting in folders, you use fifty brand-owned Instagram pages to post your existing craft unboxings and reviews many times a day from real iPhones. TIDE builds and runs this network end to end. Running many accounts with automation violates Instagram terms, so some pages get banned, and TIDE replaces them.
Handing over your UGC archive to the provider
Send your provider your complete archive of customer-generated videos, unboxing clips, and review reels. The provider organizes these assets into high-frequency posting schedules across your dedicated network pages. This gives your sitting content new life and drives steady organic traffic directly to your store.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on craft kits |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for craft kits counts.
Scaling craft brands turn their backlog of unused UGC into revenue by distributing videos across a managed organic network.
Put your products on 50 pages.
Tell us what your craft kits brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this make use of our overloaded UGC folders?
The provider distributes your backlog of customer videos across dozens of active organic pages.
Do we need to edit the raw videos before sending them?
No, raw and authentic customer clips often perform better in organic feeds than heavily edited commercials.
Who manages the posting schedules across the network?
The provider handles all device operations, posting routines, and account management end to end.