Building brand awareness for a new tea company
Building brand awareness as a new tea company is difficult because it takes time to reach people organically. You need volume to be seen. The fastest way to build awareness is to distribute your content across many pages simultaneously. A managed content network does this for you, putting your brand in front of thousands of new viewers every single day without waiting for organic growth.
in one network
from your videos
go live
Tea brand, launch stage: not enough people know the brand exists.
The visibility challenge for new brands
When you launch, you are invisible. You can post on your own page for months and reach very few new people. Your friends and family are not enough to sustain your growth. You need to get your tea into the feeds of people who do not know you. Traditional ads are an option, but they are expensive and turn off as soon as your budget does. You need a way to build a base of awareness that is both persistent and broad, allowing your brand to be seen as legitimate.
The reach of a managed network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This creates a blanket of visibility for your tea. By having your clips posted across many pages, you multiply your exposure. It is the most effective way to build awareness from scratch without needing a massive marketing team.
What to send a provider to start
Send the provider all your launch assets. This includes clips of your packaging, the story behind your tea, and any videos of the product being used. Focus on high-quality visuals that tell your brand story in under ten seconds. The provider needs a high volume of these to populate the network. Because you are new, every piece of content counts. Aim to send a variety of clips that showcase the different flavors and benefits of your tea, allowing the network to find what catches the eye of your target audience.
Ensuring your growth
Running many accounts with automation is against Instagram terms, some pages get banned, and TIDE replaces them. This is how the network maintains its scale. Your primary brand account stays safe, while these secondary accounts do the work of reaching new people. For a launch brand, this is the most critical investment you can make. It creates the awareness you need to start getting sales. It is much faster and more cost-effective than trying to build a following from zero using only your own, limited-reach account.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on tea |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for tea counts.
Accelerate your brand awareness by leveraging a managed content network to get your tea in front of new audiences immediately.
Put your products on 50 pages.
Tell us what your tea brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How many pages should I start with?
Start with a moderate number, and as you see results, you can scale the number of pages to increase your reach.
Will this help with social proof?
Yes. Having your content appear across many pages helps build the perception that your brand is already popular and well-known.
Do I need to manage these pages?
No. The provider handles all the posting, monitoring, and replacing of accounts, so you have zero additional management time.