When your agency isn't delivering for a new bags brand
When your agency is not getting the results you need, do not wait for them to figure it out. Take back control by boosting your own reach. You need traffic, and you need it now. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend.
in one network
from your videos
go live
Bags and backpacks brand, launch stage: the agency isn't delivering.
Why do agencies often fail early on?
They spend too much time on strategy and not enough on execution. For a new brand, you don't need a complex strategy; you need eyeballs on your product. If your agency is giving you reports and meetings but not sales, they are failing. You need to supplement their efforts with something that actually works. You need guaranteed reach that drives traffic to your site. This is where a content network comes in to fill the gap.
How to get results in the meantime?
Stop relying on the agency for your organic reach. Start your own distribution channel. A content network gives you an immediate boost in traffic. It doesn't depend on the agency's creative or their strategy. It depends on your content. If you have videos of your product, you can get traffic. This gives you the breathing room to decide whether to keep the agency or replace them. You are no longer held hostage by their lack of progress.
Why does this change the game?
It gives you leverage. If the agency sees that you are getting your own traffic, they might perform better. Or, you might find that you don't need them at all. Either way, you are in a stronger position. You are taking control of your brand's growth and making it less reliant on outside partners who might not have your best interests at heart. This is how you take ownership of your brand's future.
What assets should you supply?
Use the same videos you would have given your agency. Send them to your provider instead. They will handle the distribution. You will see the traffic start to roll in, giving you the results you need. Don't waste more time waiting for the agency to deliver. Take the initiative, show the results, and make your decisions based on facts. Your brand deserves to grow, and you have the power to make it happen.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on bags and backpacks |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for bags and backpacks counts.
Take control of your brand's reach by using a managed content network to drive traffic, especially when your agency is falling short.
Put your products on 50 pages.
Tell us what your bags and backpacks brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Should I fire my agency?
Not necessarily. See if this extra traffic helps them do their job better. If not, then you can decide.
What happens if a page gets banned?
Running many accounts with automation is against Instagram terms, so some pages get banned. TIDE replaces them. It's a small price to pay for the reach you get.
How does this affect my costs?
It's a fixed cost that gives you a predictable return. It is often much cheaper than paying an agency that isn't delivering.