Managing agency performance for established bags brands
For an established brand, an agency that isn't delivering is a direct threat to your market share. Don't just complain about it. Take the lead and use your own distribution to keep your brand in front of customers. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend.
in one network
from your videos
go live
Bags and backpacks brand, established: the agency isn't delivering.
Why are agencies a risk for established brands?
They can become a bottleneck. If they stop innovating, your brand stagnates. You are paying them to grow your business, not to just report on it. If they are not bringing you new, high-quality traffic, you are wasting your money. As a mature brand, you need to be very focused on ROI and efficiency. If your agency isn't delivering that, you need to take control. You need an alternative that provides reliable results and gives you the leverage you need.
How to keep the pressure on?
Use a content network to build your own traffic. It allows you to clearly see the impact of your agency's work versus your own efforts. If the agency is not pulling their weight, it becomes immediately obvious. This data is your best tool for accountability. You can demand more from them or replace them with confidence. You are no longer reliant on their promise; you are looking at your own, proven results.
Why does this protect your share?
Because it ensures your brand is always visible. You are not at the mercy of an agency's slow progress. You have a constant stream of organic traffic that is working for you 24/7. This helps you defend your market share and stay ahead of the competition, regardless of your agency's struggles. It gives you the stability and the reach you need to keep growing as an established, successful brand.
What assets should you share?
Your entire library of high-quality content. Send it to your provider and let them handle the distribution across your network. You will be amazed at the impact this has on your site traffic. Use this as your benchmark for what your agency should be achieving. You will have a much clearer view of where you stand and what you need to do to keep your brand at the top of the market.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on bags and backpacks |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for bags and backpacks counts.
Protect your established market position by using a managed content network to drive your own reach, regardless of agency performance.
Put your products on 50 pages.
Tell us what your bags and backpacks brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this change our agency contract?
It gives you more leverage in your contract negotiations. You have the data to prove if they are worth it.
What happens if a page gets banned?
Running many accounts with automation is against Instagram terms, so some pages get banned. TIDE replaces them. Your reach is safe.
Can I use this to test new agency candidates?
Yes. It's a great baseline. If an agency can't beat your organic network's performance, they aren't worth the cost.