Established watch brands: finding new winning angles at scale
Established brands often struggle to keep their messaging fresh. You need a system that can test dozens of new angles at once. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE.
in one network
from your videos
go live
Watches brand, established: finding new winning angles takes too long.
Keeping the brand fresh
You have a loyal base, but even loyal customers need to see new things. If your messaging is stale, you will lose them. You need to constantly test new angles to keep your brand top of mind. By using a managed network, you can run large-scale tests on new product lines or messaging shifts without risking your official brand channel. This is the professional way to explore new ground while protecting your existing brand equity.
Scaling insights
You have the resources to build a deep understanding of your customer. A network of pages allows you to see which angles appeal to different segments of your market. This data is invaluable for future product launches and campaigns. It allows you to tailor your messaging with surgical precision. Stop guessing what your audience wants and start using a system that gives you the data you need to stay the market leader in your watch category.
The role of the network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. This provides the reach necessary to get statistically significant results from your tests. You get the insights you need to grow without the headache of manual testing. It is a powerful engine for discovery that keeps your brand moving forward.
What to send a provider for testing
Send all your current creative and any new concepts you want to test. Include anything from short, snappy ads to longer, story-driven content. TIDE will distribute this across their network of pages. This gives you a clear view of which angles are resonating with your audience. You can then use these insights to inform your larger marketing efforts. It is the most effective way to keep your brand relevant and ahead of the curve as you grow.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on watches |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for watches counts.
Stay ahead of your market by using a managed content network to run rapid, large-scale tests that uncover new ways to engage your customers.
Put your products on 50 pages.
Tell us what your watches brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this fit with my existing team?
It augments them. Your team focuses on big-picture strategy while the network handles the rapid, low-level testing that feeds into that strategy.
What is the biggest advantage?
The ability to run many tests in parallel, which is the only way to quickly find new angles in an established, competitive market.
Is the content safe?
Yes, you own all the content and decide exactly what goes out, ensuring that all testing remains within your brand's established identity.