What to do with unused UGC for a new leather goods brand?
At launch, you likely have more UGC than you have places to post it. That content is a goldmine for building trust. A managed content network, which is a set of many brand owned Instagram pages that post existing videos daily, allows you to put all that footage to work and build reach without doing more work.
in one network
from your videos
go live
Wallets and leather goods brand, launch stage: UGC sits unused in a folder.
The lost value of your clips
You have dozens of clips of your wallet being used, tucked in a pocket, or held in hand. Right now, they are sitting on your phone or in a drive. They are doing nothing for your brand. Most founders think they need to make a new, fancy video to grow. But you already have the best content, the real, honest experiences of your early supporters. You just need a system to get it in front of more people.
Building trust through repetition
When a customer sees your wallet in a video, they might ignore it. When they see it in five different videos across different pages, they trust you. This is the power of volume. You don't need a high-production commercial. You need to show your wallet in different settings, over and over again. Use your UGC to prove your quality. This creates a foundation of trust that makes your brand look like it has been around for years, even if you just launched.
The role of a managed content network
A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @brand.daily or @brand.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This system puts your hidden assets to work automatically.
What to send a provider to start
Send every video you have to TIDE. Include customer clips, product demos, and anything else you have gathered since your launch. Organize them by how they were shot, e.g., product focus vs. lifestyle. They will create a rotation that distributes these clips across their network. You are essentially open uping the potential of the content you already paid for. By getting these videos into the world, you create the social proof you need to build trust and drive your first real wave of sales.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on wallets and leather goods |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for wallets and leather goods counts.
Open up the potential of your hidden assets by using an automated network to distribute your existing UGC to a wide audience.
Put your products on 50 pages.
Tell us what your wallets and leather goods brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Do I need permission to use UGC?
Always ensure you have the rights to use the content. If a customer tagged you, they are usually happy to see it shared.
How does this build my brand?
It shows that real people are using and loving your product. That is the strongest form of social proof you can have.
Is the content too messy?
The messiness is the point. It feels real and authentic, which is exactly what modern consumers are looking for in a new leather brand.